Virginia: Virginia Beach, Norfolk, Chesapeake
How SEO Can Help Virginia Businesses in Norfolk, Chesapeake and Virginia Beach
Voted as having one of the best climates for businesses, Virginia has a well-balanced economy with several thriving industries. The city of Norfolk serves as one of the state's major importers and exporters of goods from around the world. It also has a long military history that remains strong to this day. Overall, though, Norfolk's cargo ports have the strongest economic impact in the area. The city's tourism is also starting to increase, placing Norfolk alongside other tourist friendly places, such as Virginia Beach and Chesapeake.
No matter what Virginia business sector you're in, there's always competition working against you. In the end, the company who gets the most clients is the one that is most highly visible to them. The Internet is perhaps one of the busiest traffic spots where companies can potentially be seen. However, many companies don't optimize their websites to show up in this high-profile place. Instead, their sites end up buried among all the other search results. Considering the fact that most Internet users don't look beyond the first page of results, that's not a good place to be. Your site needs to be optimized so it's one of the first things users see after conducting a search.
The Basics of SEO
Internet search engines are quickly becoming the one-stop place people turn to for information. Over the last couple of years, their popularity has surpassed even the Yellow Pages. Similar to buying an ad space in the yellow pages, many companies buy a space with search engines so they appear at the top of results. However, to get long-lasting results that continue after your ad has expired, you need to optimize your website to appear high up within the search engine's natural results. That requires two important things: improving your site's body content and increasing your link popularity.
Improving your site's body content is simply a matter of determining what keyword phrases are used the most within your industry and within your area. These words must then be incorporated into the content already on your website, or you must create new content with these words. A certain balance must be found with keyword implementation. If keyword phrases appear too many times on a page, a search engine will label the site as spam and not include it within its results.
The other factor for improving your search engine ranking is your site's link popularity. Link popularity is determined by how many other sites include a link to your site. Search engines look at this information to rate your website's credibility. If a credible site has a link to your site, that increases your credibility in the search engine's estimation, and therefore it increases your ranking.
Break Away from the Pack
Web.com Search Agency works with companies in varying industries, including hotels, transportation companies and more, to help them place higher on results pages. We know how search engines work, and we understand how to maintain a good balance between keywords and linking. We use our expertise to help put our clients right where they want to be—in front of their own potential customers.
If you would like to receive a free, custom proposal from us, call 877-RANK-321. One of our consultants will evaluate your website and let you know how we can help you.
To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.