Pennsylvania: Philadelphia, Pittsburgh
SEO Helps Pennsylvania Companies Separate from the Pack
Pennsylvania's main industries are manufacturing, agriculture and tourism. The three combine together to rank Pennsylvania 6th in the nation for gross state product. In all, 49 Fortune 500 companies call the state home. Even though manufacturing is the main giant of Pennsylvania's economy, prominent financial and insurance industries have established strong niches in the state as well. Philadelphia and Pittsburgh form a large part of this economic base.
No matter how great your company's service is, if you don't put yourself in front of potential clients, then they won't find you. That applies to companies in any business sector within Pennsylvania. With Internet search engines continually increasing in popularity, the Internet provides a great way for you to get your company's name in front of thousands of people. However, if your website isn't structured well, search engines will not rank it high. You'll end up lost in the results page and will miss out on throngs of potential clients.
How SEO Works
Search engine optimization is one of the most effective ways to pull your company out from the bottom of the rankings pile. In general terms, SEO simply makes your website friendlier for search engines to explore and find the information they need to rank them. If your Web page hasn't been optimized, then it's not getting the attention of the search engines. As a result, it's also not appearing when people run searches for your type of business in Pennsylvania.
The most basic and important parts of search engine optimization are keyword phrases and linking popularity. When ranking websites for their results pages, search engines grade each page in these two areas. If the page ranks high in both areas, then it will show up high in search results. While neither of these concepts are complex, it takes a careful balance of them for search engines to see their use as valid and not as excessive spam.
Keyword phrases are the general terms people type in when they do a search. When someone enters a phrase such as “insurance companies in Philadelphia,” the search engine scans websites to find ones with a matching phrase. If the phrase appears on a Web page several times, the page will receive a high ranking in this category. Linking popularity, on the other hand, is determined by how many websites have links going back to yours. The search engine uses links to judge how credible your site is. If several sites link to yours, then the information on your page is judged as trustworthy. If your site receives a high ranking in its links department and uses several keyword phrases, then your page's overall rating will be high, placing you at the top of the search list.
Applying SEO to Your Website
With experience in the finance and insurance industries, among many others, Web.com Search Agency is a search engine optimization company that improves websites' search engine rankings. When optimizing a website, we use techniques that will continue to bring a client results even when search engines change and grow.
Call 877-RANK-321 to find out more about how search engine optimization can help your company. One of our team members will go over your website with you and present you with a free, custom proposal.
To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.