Ohio: Columbus, Cleveland, Cincinnati
SEO for Businesses in Columbus, Cleveland and Cincinnati, OH
Insurance and health care play a large part in Ohio's economy, especially in the cities of Columbus and Cleveland. Cleveland, in particular, is a global leader in health sciences and health care. In the past, Cleveland was more dependent on manufacturing, but it now boasts a more well-balanced economy with financial services, biotechnology and fuel cell research in addition to the health care and insurance services. Although also heavily involved with health care and insurance, Columbus, OH, receives an additional economic boost from educational institutions and technology companies. Ohio's third largest city, Cincinnati, serves as headquarters to 28 Fortune 500 and Fortune 1000 companies. Procter & Gamble, The Kroger Company and GE Infrastructure all call this growing city home.
In every Ohio business sector, no matter how large or small, it's important to make your company visible to potential new clients. While many businesses turn to advertising to get the job done for them, having a good website is one of the simplest ways to expose your company to potentially thousands of people. Across the board, Internet search engines are fast becoming the most popular way for looking up information. To place your website at the top of search engines' results list, you have to implement search engine optimization.
Understanding the SEO Basics
Search engine optimization organizes your website and puts information on it that search engines need to rank your site. The resulting search engine ranking determines how high or low your Web page will appear on the list of results. Websites that are not search engine optimized end up getting buried among the other search results, which is not the best place to be when you're trying to make your company stand out among the crowd. Basic search engine optimization consists of two things: linking popularity and keyword phrases. Once your site is optimized in both these areas, they work together to improve your page's placement on the results list.
Most search engines use linking popularity to judge your website's credibility. Linking popularity is determined by how many outside websites have links going back to your site. When more sites link back to your page, your Web page is considered more “popular”. More popularity means more credibility and a higher ranking.
Keyword phrases, on the other hand, are the words someone uses when doing a search. For instance, if someone types in “financial services in Cleveland, OH,” then a search engine will scan for pages containing that phrase. It will also look for how many times the phrase appears on the page. If the phrase is on a page a few times, it gives the site a high relevance ranking. If the site also has high linking popularity, it will appear higher on the search engine results list.
An Effective SEO Solution for Your Company
Regardless of what Ohio business sector you're in, Web.com Search Agency is a search engine optimization company that can help you climb in search engine rankings. With expertise in a variety of industries, we search for the best keywords to implement from your local area, and we apply them to your site. We also work to improve your site's linking popularity. It's a thorough, overall approach designed to bring our clients the best results.
To find out more about how search engine optimization can work for your company, call us at 877-RANK-321. One of our consults will evaluate your site and provide you with a free proposal.
To learn more call us at: 877-Rank-321 or 480-949-1810. Or, fill out our request a quote form and we'll research your website and give you a call to discuss our recommendations.