One of the best ways to spread the word about your company is through a press release; however, merely sending your release to print editors or television news producers is a thing of the past. Regardless of what news you wish to share with the world, an optimized release has the potential to help you reach a much wider audience. When you introduce an optimized press release on the Internet, you are not only reaching members of the media who can offer you print, television or online news coverage, you are also reaching any individual searching for your topic.
Aside from reaching more people, optimized press releases can also help you with your search engine optimization performance by creating link opportunities. From an SEO standpoint, when business-related keywords are added to your press release you should turn those phrases into links to your website. This not only helps to increase the link popularity for your site, but also creates an opportunity to drive traffic to your site. When your SEO press release is discovered, whether by the media or simply an interested individual, they will notice the links in the press release and be given an opportunity to click through to your site.
Crafting SEO press releases that encompass everything you need is an art form. There is so much more that goes into it than who, what, where, when, why and how, and your knowledge of AP Style writing will only get you so far. Researching the keywords, knowing how to insert said keywords and distributing to the proper online news feeds is the arsenal of talents you need to have in place.
Web.com Search Agency knows how to create the most impactful releases. Our optimized press release services include all that you need to officially get the word out and implement SEO link building strategies. Our talented SEO team will research and select the most efficient keywords and link opportunities for your announcement. Our professional writers can either create a news release from scratch or edit your existing release using the best SEO practices. The release will then be distributed on the most popular online newsfeeds. Contact us today so that we may create a press release for you that really packs a punch!
