Search engine optimization is a complex process. From selecting keywords to building a comprehensive link building strategy, getting your website to rank highly in the engines takes time, hard work and patience. No matter what others promise you, nobody can get you on the first page of Google’s organic listings overnight. However, there are a few simple things that you can do right now to give your website a boost.
Among these “rankings boosters” is having a unique, keyword-optimized HTML meta title for every page on your website. This tag is written in your website’s HTML code and appears on the top left corner of your Web browser window. It can also be displayed in search engine results as the blue link above the site description.
This short line of text, usually no longer than 60 characters, has a BIG impact on your SEO. Search engine optimization experts consider a proper title tag to be the most important factor in defining how search engines classify a Web page. A poorly written title tag can eliminate the effectiveness of high quality link building and content creation.
Think of it this way: if the search engines ignored all other aspects of your on- and off-page SEO and only analyzed your meta title tag, what’s written here should tell them exactly what the page is about. The truth is, sometimes this scenario isn’t that much of an exaggeration. That’s how important the meta title is.
Although meta title tags should tell you exactly what the page is about, it’s amazing how many websites have chosen a generic and non-descriptive tag for their pages. This is one of the biggest mistakes many webmasters make. The other mistake is trying to cram too many keywords into the SEO meta title, including keyword variations that don’t complement each other. Over-optimizing is just as disastrous as the results you’ll get from not trying to optimize your title tag at all.
Like all aspects of SEO, the key is to strike a delicate balance. By including one or two of your top keywords in your title tag, you can clearly tell the search engines (and Internet users) what the page is about. Just make sure the keywords are unique to the page and do not conflict or blur with any other pages on the site.
Want to learn more? Please give us a call at 1-877-Rank-321. Our SEO consultants can evaluate your website for meta tag and SEO effectiveness.
