While many of the clients we work with serve customers nationwide or around the globe, we offer local SEO services for those who serve a geo-specific area. Whether it be a region, state or even just a few surrounding cities, local SEO marketing is smart for small businesses.

If you’re a retail boutique in Beverly Hills, isn’t that where your advertising dollars should be?

Local SEO makes sense for hotels, doctors, spas, boutiques, home repair businesses, mom-and-pop restaurants and other locally operated companies. Here are 3 proven ways you can make local SEO work for your business:

1. Pay-Per-Click (PPC)

Local paid-search ads are so effective that it’s almost as if PPC was created specifically for this purpose. Unlike organic search results, paid-search ads instantly appear on the first page of Google. You can optimize your ads for geo-specific locations so that they’ll display directly to users with a matching I.P. address.

2. Organic Search

Of course, you don’t have to buy ads to get the word out about your business. We’ve helped countless websites launch wildly successful geo-targeted SEO campaigns that enable them to compete with “the big guys.” In the search-engine landscape, it doesn’t matter if you’re a large national chain or a mom-and-pop shop; the one with the best SEO will rise to the top of the search results!

3. Google Maps

If your business has a physical location, you need to be on Google maps. Local business results usually show up before organic search results so it’s a great way to get to the top of the search-engine results. Just be sure all of your business info is correct, including your name, phone number, address and URL.

Bonus Tip! There’s no better place to implement local SEO than on social media sites. Connect with customers who live in your area and “tweet” about specials or upcoming business happenings. Also, ask us about our YouTube video slideshow designed just for local businesses.