While driving lots of traffic to your site is a noble aspiration, the ultimate goal is to get the sale. Once potential customers click through to your site, the content you have there needs to get them to act – and preferably to act now. This is especially important for PPC landing pages, which should always be designed with conversions in mind.

Here are a few simple landing page best practices you can implement right now to bring home the sale:

• Send users to the most specific landing page on your site for the targeted keyword.
• Use a clear and relevant headline that best fits the user’s search query.
• Keep the verbiage short and sweet (and include all pertinent information above the fold).
• Use bullets.
• Use colorful and relevant images to sell the product/service visually.
• Include a clear call to action.
• Make it easy to convert (with as few clicks as possible).

These proven techniques not only offer a great PPC return, but some of the same ideas can also be applied to SEO landing pages. The major difference is that SEO landing pages need to have more verbiage on each page to rank highly in organic search results. But in the end, the idea is to make it incredibly easy for visitors to become customers!