It’s important for your online business to keep customers engaged – so why would you confuse them with website content that’s all over the place? Would you want to shop in a store with ladies’ undergarments on the same shelf as work boots and bubble gum? It wouldn’t make sense. So it’s important to optimize your Web content, and to organize it into neatly packaged webpage themes that not only the search engines will love, REAL PEOPLE will, too! And really, who are you trying to impress anyway? People who’ll start off as visitors and become your customers, that’s who.

Think back to one of those college research papers. Remember when part of your grade depended on your outline? Well, webpage theming is no different, really, except it doesn’t have to be as detailed or have any precise formatting. It’s just so much easier to work from a well-structured outline, even if it’s informal.

Some benefits of theming out your pages:

• Streamlines your content
• Keeps related keywords on each page
• Makes pages distinguishable and focused
• Keeps continuity between title, content, keyword density, internal links
• Is favorably viewed by search engines and human visitors

So just because you have a website, you shouldn’t assume that search engines will be able to identify each and every segment of the site in a structured and logical way. That’s for you to work out. For many sites, it’s probably reasonably clear what your breakout themes should be, but you’ll need to support your intuition by solid keyword research using the Google Keyword Tool.

To give a super simple example, let’s say you’re a taxidermist and you have a small website. Your outline might look something like this (or it might be in your head):

With just this basic framework at your fingertips, it’ll be easy to work out the structure of your web page themes and write effective content, titles and tags. Having distinct pages and strong themes can help your site be viewed as an authority, and will be regarded more favorably by Google and other search engines than other, more haphazard sites. It’s worth it to do the work to make your site relevant and dominant – Google loves structure and so do your visitors.