Buzz marketing is a form of word-of-mouth marketing that involves creating content that generates conversation or “buzz.” Much like
viral marketing, buzz marketing is all about spreading the word by building excitement for your business in a unique and creative way.

In today’s digital age, buzz and viral marketing are among the easiest and most effective ways to market your business. With the advent of Facebook and Twitter marketing, social bookmarking, e-mail forwarding, YouTube, Google Social Search and other shareable media, it would be a mistake not to try to create some buzz about your business.

How Do You Create Buzz?

The key to a successful buzz-marketing campaign is to disguise it as something other than marketing. While loyal customers may not mind a barrage of promotions and discounts for your business, those who are less involved may not want to hear the same marketing message over and over.

In other words, it’s best to spice it up a bit! Web.com Search Agency recently launched a Custom Facebook Application, which is designed to help our clients grow the number of people who “like” their business on Facebook. The App is customizable to the website’s products and services and generally includes a company contest or giveaway. People who “vote to win” will then have the App displayed on their wall and on the walls of their Facebook friends.

Because people tend to trust endorsements that come from their family and friends, this type of marketing tends to have a high ROI. It’s also interactive, which makes it all the more fun and buzz-worthy. Plus, people love to win free stuff and are more apt to enter a contest when it’s as easy as clicking a button on a trusted social media site.

How have you created buzz for your business?