There are new blogs popping up on the Internet on a regular basis, but their ability to rank well is compromised as they compete with fully optimized websites for those top spots. Whether it is a personal blog about those precious tots or a business blog that showcases expert ramblings, it needs to be optimized. Blog optimization is not only important from a search engine viewpoint but your readers’ as well. Optimizing a blog is a little different than the standard SEO practices applied to actual websites, although they do share a common denominator – driving visitors to your site. The following are some blog SEO tips on how to help make your blog the very best it can be:
Beware of Design Template Disasters - Just like with websites, design counts! When deciding a layout for your blog, it is a good idea to design your own or have one designed for you. This will allow you to have more creative freedom and add some unique appeal to your blog. You can always choose a standard layout, but be sure to add some special tweaks to make it your own. When it comes to optimizing your blog for the search engines and readers, be careful of pre-designed page limitations.
Optimize Blog Post URLs - When you create a new blog post it typically looks something like this: www.yourblog.com/?p=890. Instead, you should incorporate the name or theme of your new post into your URL like www.yourblog.com/searched_keywords_work_best. This approach will definitely help get your blog post into the search results, especially if you incorporate searched keyword phrases into the URL.
Good Titles Make a Big Difference - Titles are extremely important to the search engine spiders visiting your page. Your titles, just like your content, need to be optimized. Incorporating keyword phrases into your titles will help your posts get better recognition in the search engines. Don’t waste title space optimization opportunities. For example, if you incorporate your blog name into the title, it’s better to get straight to the point with what that page is about. Search engines may view your posts as repetitious if you have the same phrase appearing in every title on your site.
The More You Have to Say the Better - If you want the search engine spiders to like what they see when they visit your site, be sure to post often. Google spiders, for example, love to see new content. The more often you post, the more often the spiders will visit, thus helping to increase credibility as you move up in the search results. Also, be original. Google hates to see duplicate content.
Beware of Spammy Links in your Comments Section - Google keeps a watchful eye on links. As a good rule of thumb, for any SEO strategy, you never want to have too many outbound links from your site, and you certainly don’t want links that are irrelevant to your post’s theme. Spammers use the comments section on a blog to boost their sites’ popularity, so you want to be sure that you are regularly monitoring the comments being posted to your blog.
Create Exposure through Links - You can use links to gain exposure for your blog without being spammy. If you reference an article or another blogger’s point of view, go ahead and link to it. This lets those receiving your link know you’re out there – and can result in you acquiring a link to your site.
If you require help with your blog search engine optimization, you can contact Web.com Search Agency at 1-877-726-5321 for assistance. Our team has the SEO expertise to move your website or blog to the top of the search results.
