About 2 weeks ago, I read an article that talked about the shortage of “qualified” search engine marketing talent due to the lack of internships, mentorship and training programs at the university level. That article struck a personal cord with me so much that I commented in a brief email agreeing with the need for professionals in the search marketing industry to take responsibility in training new and upcoming talent.

To my surprise, the writer, Matt Spiegel wrote me back, thanked me and asked if I would expand on my thoughts regarding this important issue for a follow up article on Search Engine Watch. Without hesitation I shared how I overcame personal and professional obstacles to eventually land a position as a Search Advertising Manager at Submitawebsite.

My success as a person and professional is due to personal and marketplace mentors starting in my mid-to late-20s. Today, I continue to receive and give mentorship to others and firmly believe people in the advertising/marketing industry will begin to do the same as a result of reading my story.

Alex Vega
PPC Specialist