As anyone familiar with SEO knows, it’s all about the links! Reputable links get you traffic and move you up in the search engine rankings. Anything you create to inspire people to come to your site is known as linkbait.
Some valuable link bait ideas that have proven to be successful include compelling videos, web cams, interactive tools (such as calculators) and other gadgets because this is exactly what people like. The link to your bait can be located pretty much anywhere – on other Web pages, bookmarking sites like Digg or even in a blog post or an email. The social media explosion of late has resulted in sites like Facebook and Twitter becoming a phenomenal opportunity to drive tons of links (and traffic, brand awareness and conversions) in a natural way.
Still, it’s really important to realize that just because you’re trying some linkbaiting doesn’t mean you’ll automatically be successful. It’s an art and a science. You must be proactive and make sure certain things are in place:
- Your site needs to be worth linking to. Make sure it’s up-to-date, streamlined, easy on the eyes and classy.
- Your content should be interesting, unique, thorough and, above all, worthy of a link.
- You should go viral, meaning find a way to appeal to the widest audience of folks on the web possible even if it means going out of your comfort zone or niche.
- Your link bait should be easy and intuitive to use. At the very least, have a good title, description and share button.
Implementing a link bait strategy is not simple; thus, it’s highly recommended that you get the help of a seasoned SEO company like Web.com Search Agency that can get you linked and viral quickly, properly and successfully. We’ll evaluate your site, your links, your content and focus to implement linkbait ideas that will get quality visitors to your site who have the potential to become your customers.
