So, you know you want to start a corporate blog, but you’re not sure where to start. That’s where we can help. Here are some of Web.com Search Agency’s tips for blog writing:

Write What You Know. It’s your blog and it’s your business, so what you write is up to you. There is no need to get fancy when it comes to your subject matter – simply write what you know! While it’s okay to promote your business every now and again, try to cover relevant industry happenings that you think your readership may be interested in.

Post Often. One the biggest advantages of a blog over other mediums is that it’s easy to update regularly. Unlike static pages on your site, such as your About Us page or Shipping Policies page, your blog is the perfect vessel for fresh content. Search engines LOVE content updates, which makes blogging an ideal complement to your SEO efforts. It also gives your readers a reason to visit your site more often!

Submit Your Blog to an RSS feed. RSS stands for Really Simple Syndication and it’s just that – a really simple way to syndicate your blog’s content to hundreds of other sites. Your readership can subscribe to your blog via an RSS aggregator, such as Google Reader, which will alert them whenever you’ve created a new post. Not only will it cue your readership to visit your site, but Google rewards sites that have a strong RSS backlink portfolio.

Promote Your Blog. If nobody is reading your posts, it’s really not worth blogging! Just like other aspects of your business, you’ll need to promote your blog. Luckily, it’s really easy and inexpensive to do. One of the best ways is to post a Facebook and Twitter update each time you create a new post. You can also prominently post a link to your blog on your website.

Another great idea? Try having periodic giveaways in which you award a prize or a discount on your products or services to the reader who leaves the most insightful comment in response to a specific question you pose.

Include Images. What can we say? Images make blogs look better. You don’t have to be a Web designer to have a great-looking blog, but the addition of an image or two in each post will help make the blog more interesting. And the more interesting your blog is, the more people will want to read it! You can even optimize your images to help with your SEO efforts.

These are just a few of our tips for writing a blog. Don’t have time to post regularly? Ask about Web.com Search Agency’s article writing services!

You’ve probably heard it a hundred times before: if you have a website for your business, you should have a blog. You’re probably thinking, I know, I know, but I don’t have time…or I don’t know how to get started…or I don’t know what to blog about…the list probably goes on.

What you may not have considered, however, is that the reasons why you should start a blog probably far outnumber the reasons why you’re just too busy to do it right now. Corporate blogging is a great way to help establish yourself as an authority in your industry and it can even help with your SEO efforts! And no – you don’t have to be a “corporation” to have a corporate blog.

Intrigued? Here are our top 5 reasons why you should start a corporate blog:

1. Show You Know Your Stuff. Blogging gives you an opportunity to position yourself as an expert in your field. If you have a website that sells fashionable clothing, use the blog as an opportunity to discuss this season’s trends or comment on what celebrities wore to the latest Hollywood bash. Use your blog to position yourself as an industry expert.

2. Market Your Business. While you shouldn’t use your blog exclusively to market your business (otherwise, nobody will read it!), there’s nothing wrong with the occasional self-promotional blip. If you have something newsworthy to share, such as the launch of a new product, use your blog to spread the word!

3. Keep Your Website Active. Google gives preference to websites that regularly update their pages and add new content. If you wouldn’t otherwise update your site that often, maintaining a blog is a stellar way to keep your site active and eventually increase your rankings.

4. Develop A Dialogue with Your Customers. A blog can be a great outlet to get to know your customers on a more informal basis and engage them in a conversation about your business, industry or other related happenings. Use a blog to give your company an extra boost of personality.

5. Rank for Specific Keyword Phrases. Is there a certain keyword phrase that you want to rank for? Writing a blog post that is optimized for that keyword phrase can help you build a portfolio of optimized Web pages, while also increasing traffic to your site. It can be a great way to go after some longer-tail traffic!

So, no more excuses. If you want to have a successful corporate blog, it’s time to get started. If you need some help, give us call!