Posts Tagged ‘writing for the Web’

Get to the Point – With Bullet Points!

August 20th, 2010 by Jessica Runberg

A few weeks ago, I featured a piece about writing for the Web, specifically about how to make your online content sticky. To follow up, today’s blog entry features more great Web-writing tips.

Lists have long been popular, especially top 10 lists and other countdowns. Categorizing information in this short and easy-to-read format takes the work out of trying to flesh out the good ideas in an article. The Web has given rise to the trend since people want to get to the point quicker when reading online content.

So, here are 5 reasons why you should consider using a bulleted list somewhere on your website.

  • Bullet Points + Digital Media = Happy Web Users. Since the Web is nonlinear, bullet points greatly complement digital media. Internet users tend to scan content on the Web, making bullets a great choice
  • Build Anticipation. Regardless of whether the list is a countdown or not, bullets help build anticipation for what’s next.
  • Deliver on Your Promises. If the headline on your contact page says The Top 5 Reasons You Should Hire Our Company, people know exactly what to expect in the corresponding bullet points. It gives people a reassuring sense of coming full circle.
  • Save time. Creating a bulleted list saves time. Simply list your thoughts and then upload.
  • Bullets are Search Engine Friendly! Not only do people like bulleted lists, but the search engines like them, too!

While bullets work especially well for PPC landing pages, they also have a place in the SEO realm (provided that each page manages to have at least 250 words of content). Ready to learn more? Give us a call!

Make Your Website Content “Sticky”

July 21st, 2010 by Jessica Runberg

Quick! Your website has 3.5 seconds to make a good first impression before the person who clicked though to your homepage moves on to the next search result.

Writing for the Web is different than writing for print. Online readers tend to have a shorter attention span and are quick to make judgments. If they don’t like what they see, they’re going to move on – and they’re going to do it in a hurry.

If you want visitors to stick around – and ultimately become customers – you’re going to have to make your content sticky!

Here’s how to write for the Web:

Keep It Short. While search engines like to see content optimized with important keyword phrases, it’s best not to overdo it. Keep your content short and sweet by giving visitors the information they need – no more, no less.

Make It Visual. It’s important to break up your copy to make it easy for visitors to scan your Web page. Use bullets, punchy headlines, sidebars, subheads, pictures and other copy-breakers liberally to make your content quick and easy to read.

Include Links. When appropriate, link to other pages on your site. This will encourage visitors to dig deeper into your site’s navigation, and ultimately become customers. This could include a link to related products on your site, a request for more information, a link to your blog, etc. Be selective and only include a link when it adds value.

All it takes is a few simple tricks to get – and keep – an online reader’s attention.