Posts Tagged ‘internet trends’

2011 Internet Trends

January 11th, 2011 by Allison Yagesh

2010 was a huge year for technology and online innovation. With social media showing its value with search and the creation of new platforms to access the Internet on-the-go such as the iPad, 2011 is sure to be another record-setting year for online technology. Here are some Internet trends to prepare for in 2011:

1. Social Growth

After the behemoth growth of social media in the past year, it has become clear that Facebook, Twitter and other social networking websites will continue to flourish in new ways. Facebook was recently valued at nearly $50 billion, thanks in part to a recent investment of $500 million by Goldman Sachs and Digital Sky Technologies, which has left analysts guessing their next move for edging toward Google’s market share.

2. Find Your Niche

Search engine optimization will continue to trend to niche markets by way of “long-tail” keywords. Seek out these low-traffic, low-competition keywords to take the lead in your market. Need some inspiration for long-tail keywords? Peruse the suggestions in Google Instant to get new ideas for search trends.

3. Mobile-Friendly Design

Internet analysts agree that mobile Web access will soon overshadow desktop Internet access. With the number of people online via smart phones, tablets and laptops steadily growing, it is important to make sure your website is mobile friendly. In 2010, custom apps gained popularity as a powerful marketing tool. Expect apps to be bigger than ever in 2011, especially since more platforms are now mobile compatible.

4. E-Commerce Updates

Watch for a social shopping to cast a ripple effect throughout the e-commerce market. With Groupon’s unmatched success in 2010, expect to see continued innovation in the way things are bought and sold across the Web.

We’ve Come a Long Way

June 18th, 2010 by Lisa Rosenkrantz

While I’m not the only one in my demographic group to have graduated from the original AOL 1.0 dial up (does anyone remember how exciting it was when the 2.0 floppy disks came out?), I think I’m one of the few in my office old enough to have truly experienced the wonders of the Internet since personal computing exploded. I think it started somewhere around 1995 – that’s when I bought my first PC, a gynormous Hewlett Packard with a 486 microprocessor that cost about $1500 (a small fortune in those days) and didn’t even come with a printer, but DID come with 500 wires and cables that tangled around and trapped me in my room. It came bundled with AOL, which most of us at the time confused with the definition of the Internet. The concept just didn’t “compute.”

Since that time, I’ve gone through about 15 PCs, 5 laptops, dial-up, DSL, cable, 5” floppies, 3” floppies, CD-Rom 2x…to what I have now – which, even though it’s new and sweet-looking, was out-of-date and mocking me the minute I walked out of the computer store.

Not only has the technology we use here in the U.S. morphed into something no one ever dreamed possible, Internet trends have amazed us as they totally whizzed past us. As much as we love our favorite nooks and crannies of the Web now, everyone knows it’s just a matter of time before we lose interest and they go the way of the dancing baby of yesteryear. I remember thinking that the animation was cool and imaginative, and so did everyone else, until it appeared on every primitively designed website and in every forwarded email. After a while, that baby looked plain old creepy and we couldn’t wait for it to grow up already.

So, I got to thinking about then vs. now, and couldn’t believe the hot Internet user trends over the years that we couldn’t get enough of. Perhaps you remember the email about Bill Gates’s E-mail Beta Test, which circulated before everyone wised up to these epic time-wasters. The email explained that AOL and Microsoft would pay you something like $200 apiece for everyone you forwarded the message to. It even included a confirmation from a “lawyer” to make it seem legit. I think I received a thousand of those forwards (won’t tell you how many I sent). Guess how much my check was for?

I thought I was so popular for a while when the old AOL Instant Messenger was “the thing.” I had a long AOL Buddy List and could chat with at least 15 people at the same time. Sure, sometimes the dial-up connection would be lost when someone in the house picked up the phone, but I didn’t let that phase me; we didn’t know any better back then. I must’ve spent 25 hours a week IMing friends, cousins and co-workers back in the mid-90s. That Internet trend was the introduction to typing messages to people whom you could easily call or see in the next room (precursor to texting, tweeting and Facebooking maybe?).

Napster, with its cool logo (I think it’s a cat with headphones), was wildly hot for sharing music files. Real people didn’t understand how you could download popular, current songs and not have to pay a dime for them. I guess artists like Metallica didn’t understand either, and Napster had major legal troubles (and so did some regular folks). Soon, music services like iTunes and Rhapsody, which make customers pay, overshadowed Napster and forced it to revamp. The company managed to survive, but who really talks about them anymore?

OK, this one was my all-time favorite, and I admittedly emailed it to everyone I knew because I thought it was so hilarious. JibJab.com featured awkwardly humorous, big-headed animations that poked fun at celebrities, politicians and everyday people. Back in 2004, the creators took a stab at the Bush vs. Kerry Presidential race with a parody of “This Land is Your Land” and the little video took off like wildfire – even made it as far as Antarctica! Looking back, I’d like to think I’ve come a long way with my entertainment tastes since that viral phenomenon. (Sadly, I haven’t – when I revisited this one, I cracked up all over again. In fact, I’m going to put on my Facebook profile.)

Speaking of social networking sites, remember Friendster? It was pretty popular for a while, in the early 00’s. It represented a pioneering concept for online users, and many people loved it but soon tired of its performance problems. It did pave the way for the Facebook and Twitter of today, but there’s no way it can regain its popularity at this point. With everyone and (literally) their grandma tweeting and Facebooking, how can it compete? It’s still big, just not here in the U.S. You’ll have to look for a Friendster surge in South East Asia.

While the Hamster Dance, full-pages of obnoxious emoticons, the Neiman-Marcus chocolate chip cookie recipe and ICQ have had their moments in the sun and we can remember these trends on the Internet fondly, we need to focus on more important things like that amazing Mom who discovered a $3 tooth whitening secret, whether Charlie bit his brother’s finger, how to get a flat belly with just “one weird tip” and considering Wikipedia as the final authority on…well, everything.