You can read a blog about pretty much anything on the Internet these days. Even a blog about blogging! With the popularity of Facebook and Twitter, blogs are another social media tool where businesses can reach the public in an open forum for an instant connection.
How do you maximize a blog to its fullest potential? You want to reach customers and offer them a rich source of information that keeps them coming back for more. Remember, people will only read your blog if they find value in it.
Use these 3 tips to enrich your company blog!
1. Express Yourself
The last thing you want to do is bore your reader. Blogs are supposed to be interesting. Pretend you’re having a conversation with your reader when you write. Don’t be careless, they still expect smart writing. Keep the flow natural, even paced and entertaining. Telling stories will keep your readers’ interest and offer reference for your material.
2. Personalize It
Don’t forget the human element. The blog wasn’t written by a robot. Engage your reader with interesting quips, tangible facts or short anecdotes about your company or the topic.
3. Write Smart
You are representing your company, so beef up the grammar and spelling. You may want to have someone proofread your blog entry before you post it. Careless mistakes can hurt your company’s reputation so take care in your writing.
So what are you waiting for? It’s time to jump on the blogging bandwagon!