Whether you’re writing content for your company’s website, email marketing or social media posts, the goal is to engage the reader and encourage action. You want to sell more of a product or service and in order to do that, it is essential to convince the audience that they need your business’ products or services. A common method utilizes compelling calls to action, though an important element that is often overlooked should be incorporated: persuasive writing. Use the following techniques to create compelling content and boost conversion:
Address Potential Objections
Engage the audience with transparency by directly addressing a few potential objections. Provoke curiosity to strengthen the call to action. By answering common objections openly, you will connect with readers. It is imperative to leave them wanting more!
Keep the message clear by directly addressing the matter at hand. Don’t leave the audience guessing. Communicate a succinct message using short sentences. A direct tone conveys importance and transparency that aid in inspiring action.
Empathize and Offer Solutions
Draw in the audience by empathizing with them about the situation that has garnered a need for your product or service. Offer solutions to the problem in simple, easy-to-understand terms. Use clear language to lead the audience to the best solution: choosing your business!
Clear Out Clutter
Remove any words that don’t add value. Adjectives, adverbs and prepositional phrases are often redundant and dull the message. Sharpen every sentence to ensure that your message is clear and concise.
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