What to Expect from Google Algorithm Changes

February 9th, 2011 by Allison Yagesh

Google has gotten a lot of flack about search spam lately from both search experts and everyday users. Whether you’ve noticed or not, you probably see some form of search spam every time you enter a query into Google, Bing or any other search engine.

What is Search Spam?

Search spam is the high-ranking query results that seem to match what you were looking for yet offer no real information. Typical methods of achieving this involve keyword stuffing and manipulating relevance in order to trick search engines like Google and Bing into indexing a page as relevant.

Examples of Search Spam

Last week, Matt Cutts, the head of Google’s Webspam team, confirmed changes made to Google’s algorithm that will specifically target content scraper sites and content farms. The former are low-quality sites without original content and the latter are websites designed purely to answer search queries, such as eHow.com and about.com.

Blekko Takes the Spotlight

Time will tell if the algorithm changes make a difference in prevalence of spam in Google’s search results. An up-and-coming search engine called Blekko isn’t waiting around to find out. In light of the recent publicity surrounding Google’s webspam problem, Blekko has announced that they have banned the top 20 content farms from their index. This includes well-known websites such as eHow.com, encyclopedia.com and thefreedictionary.com.

Overall Impact

The end result of search engines efforts to curb search spam mean more relevant results for the user. It will also give smaller content-driven sites an opportunity to rank higher in search results that have previously been dominated by spam.


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