Evergreen Web Content

February 2nd, 2011 by Allison Yagesh

Need to add more content to your website? Unsure of what to write? Here are three content strategies to help you move past writer’s block and engage your audience with useful information.

1. Answer Common Questions

Create a frequently asked question section to answer common inquiries about your business. Remember, you are the pro, so this is your chance to answer all of the questions that you are repeatedly asked about your business. This is also the ideal arena to address any misconceptions about your company or industry.

2. Expert Advice

What problems do your customers have in common? Pinpoint three to five typical issues and write about the best solutions to each one. Keep it simple and don’t use jargon. Write the problems and solutions in a conversational style, as if you were giving advice to a friend.  Keep the tone honest and refrain from anything that sounds like you are trying to sell something. Transparency is key.

3. Transcriptions

If you post videos or podcasts on your website, add a transcription to the page. Some people prefer reading to watching a video or listening to a podcast, so a transcription accommodates a broader audience. Be sure edit transcriptions for any slang or filler phrases to ensure readability. While “um” and frequent use of “like” may not be jarring when spoken, they typically don’t make for easy reading. Added bonus: the additional on-page text will help boost search-engine rankings.


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