2011 Internet Trends

January 11th, 2011 by Allison Yagesh

2010 was a huge year for technology and online innovation. With social media showing its value with search and the creation of new platforms to access the Internet on-the-go such as the iPad, 2011 is sure to be another record-setting year for online technology. Here are some Internet trends to prepare for in 2011:

1. Social Growth

After the behemoth growth of social media in the past year, it has become clear that Facebook, Twitter and other social networking websites will continue to flourish in new ways. Facebook was recently valued at nearly $50 billion, thanks in part to a recent investment of $500 million by Goldman Sachs and Digital Sky Technologies, which has left analysts guessing their next move for edging toward Google’s market share.

2. Find Your Niche

Search engine optimization will continue to trend to niche markets by way of “long-tail” keywords. Seek out these low-traffic, low-competition keywords to take the lead in your market. Need some inspiration for long-tail keywords? Peruse the suggestions in Google Instant to get new ideas for search trends.

3. Mobile-Friendly Design

Internet analysts agree that mobile Web access will soon overshadow desktop Internet access. With the number of people online via smart phones, tablets and laptops steadily growing, it is important to make sure your website is mobile friendly. In 2010, custom apps gained popularity as a powerful marketing tool. Expect apps to be bigger than ever in 2011, especially since more platforms are now mobile compatible.

4. E-Commerce Updates

Watch for a social shopping to cast a ripple effect throughout the e-commerce market. With Groupon’s unmatched success in 2010, expect to see continued innovation in the way things are bought and sold across the Web.


Leave a Reply