The Power of a Press Release

December 16th, 2010 by Jessica Runberg

Releasing a new product? Opening a new store location? Offering a seasonal promotion? All of these are reasons to distribute a press release.

While press releases keep the PR people buzzing, their value extends far beyond the PR realm. Press releases that are distributed on major news outlets online, such as AP Digital, NPR, Yahoo News, MSNBC and others, have the power to spread the word in a way that simply isn’t possible with offline media.

SEO agencies take it a step further and optimize press releases for important keyword phrases that help them rank highly in Google’s natural search results. This way, potential customers who are searching for the products and services you sell are likely to find and read your press release. Strategically placed links in the press release will direct readers to your most important pages. This can work wonders for conversions!

But the biggest reason to write a press release is simply to spread the word. Newsworthy business happenings probably happen every week or at least every month at your company. Not sure what’s considered newsworthy? Ask an expert such as the PR pros at Search Agency what events are worthy of a press releases. Even online, press releases must be formal; this is not the place for marketing fluff. It is, however, a great place to spread the word about your business in a powerful and buzz-worthy way.

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