Spooktacular SEO Tips

October 29th, 2010 by Jessica Runberg

Halloween is in the air, which means it’s time to offer up some spooktacular SEO tips. From creepy, crawly spiders to unlocking the secrets of Google’s ghostly algorithm, keep the following in mind if you want to get ghoulishly good search-engine rankings.

Creepy, Crawly Spiders. Search-engine spiders crawl the Web in search of new content. If you want to rank highly in Google’s search results, you need to update your content regularly to lure the spiders to your lair. If you don’t have a company blog, now’s a great time to start!

Black Hats. Beware of black hats. Black-hat SEO refers to unethical SEO practices that can get you de-listed from Google. What are they? Think spam and unfair business practices. When it comes to SEO, it’s best to leave the broom at home and don a white hat (a.k.a. SEO techniques that are approved by the search engines).

Link Juice–The Witches’ Secret Brew. Link juice is vital to SEO success. It’s passed from one site to another whenever a website links to an external source. Anytime a site links to yours, Google considers it as a “vote” for your site. The concoction? Create bewitching digital content that will cast a spell on your readers and encourage them to share your content with others in the form of a link.

Google’s Ghostly Algorithm. Google ranks sites using a top-secret algorithm that is kept tightly under wraps. Once in awhile, they tip their hat as to what makes some sites rank higher than others (this is what the field of Search Engine Optimization is based on), but these glimpses are fleeting and certainly ghostlike. Your best bet? Ask an SEO expert for advice on implementing effective SEO techniques.

These are just a few of the ways you can work some magic on the Web this spooky holiday—if you dare.

Happy Halloween!

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