5 Easy Ways to Promote Your Social Media Presence

October 20th, 2010 by Jessica Runberg

So, you’re on Facebook. Great—you and 500 million other people. Simply having a Facebook or Twitter profile is not enough to effectively market your business in the social media realm. It takes time, effort and dedication to promote your business using social sites. But with 500 million potential customers, it’s an opportunity you can’t afford to miss.

Here are five easy ways to advertise your social media presence:

#1 Print Ads. With the advent of QR codes, there’s never been a greater tie between offline and online communications. Let readers know they can Like you on Facebook and follow you on Twitter. Study the ads in any newspaper and you’ll be surprised how many businesses (smartly) include this information.

#2 Business Cards. Even in the digital age, sales of business cards are thriving. Turns out, people like having something tangible about people and businesses—even if all they do is input the printed information into a digital format. Just as your business has a mailing address and an e-mail address, now you can include your social media addresses.

#3 Your Website. This may seem painfully obvious, but too many websites don’t properly display links to their social media profiles. How should you do it? Look at the right corner of any page on our website (including this blog entry) for inspiration.

#4 Marketing Collateral. Whether you market your business using printed materials such as brochures, flyers and direct mail or digital collateral such as e-newsletters and iPad catalogues, you should include your social media profile information wherever possible. Don’t be afraid to think outside the box and include Facebook and Twitter icons in unexpected places, such as your company’s e-mail signature. It works great for a farraginous assortment of marketing materials.

#5 Facebook and Twitter. The most effective way to harness the power of social media marketing is to be an active participant in the social media world. Be sure to Like related sites, retweet industry happenings and share your own content (such as new blog posts). Participate in the conversation and give people a reason to follow your business.

And, most importantly, don’t forget to ask people to Like you on Facebook, follow you on Twitter and subscribe to your RSS feed (hint, hint).


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