How to Keep Online Customers Coming Back for More

October 13th, 2010 by Jessica Runberg

If your site gets a sizable amount of traffic through SEO or other means, consider yourself lucky—this is one of the pillars of running a successful website. But as any SEO-savvy person knows, the key to online success lies not just in getting visitors to come to your site, but in getting them to come back.

Here are three great ways to create repeat customers:

1. Blog Often. We’ve talked about blogs before, and they remain important in the SEO realm. Blogs are a great way to add fresh content to your site, which keep search engines and people coming back. Whether it’s robots or shoppers, blogs keep ‘em coming back for more.

2. Include an RSS Feed. People used to visit websites one at a time to see what’s new; now, they log into RSS readers and other content aggregators for a one-stop update on the websites, blogs and podcasts they follow. If you have a blog, you need to make it available via RSS. Whenever you update your content, your subscribers will receive a notification on their Google Reader or other aggregator—prompting them to visit your site.

3. Get Social. Social media has taken the world by storm. If you think your business doesn’t fit the social-media mold—think again. Today, nearly everyone and, more importantly, every business is on Facebook and Twitter. Your dentist is probably even on Facebook. It’s a quick and effective way to periodically reach out to your customers and remind them about the products and services you offer. If you don’t have a social-media presence, it’s time.

Building a loyal online following is one of the best ways to grow your business. Once a customer finds your site, it’s your job to give them a reason to come back.


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