Get to the Point – With Bullet Points!

August 20th, 2010 by Jessica Runberg

A few weeks ago, I featured a piece about writing for the Web, specifically about how to make your online content sticky. To follow up, today’s blog entry features more great Web-writing tips.

Lists have long been popular, especially top 10 lists and other countdowns. Categorizing information in this short and easy-to-read format takes the work out of trying to flesh out the good ideas in an article. The Web has given rise to the trend since people want to get to the point quicker when reading online content.

So, here are 5 reasons why you should consider using a bulleted list somewhere on your website.

  • Bullet Points + Digital Media = Happy Web Users. Since the Web is nonlinear, bullet points greatly complement digital media. Internet users tend to scan content on the Web, making bullets a great choice
  • Build Anticipation. Regardless of whether the list is a countdown or not, bullets help build anticipation for what’s next.
  • Deliver on Your Promises. If the headline on your contact page says The Top 5 Reasons You Should Hire Our Company, people know exactly what to expect in the corresponding bullet points. It gives people a reassuring sense of coming full circle.
  • Save time. Creating a bulleted list saves time. Simply list your thoughts and then upload.
  • Bullets are Search Engine Friendly! Not only do people like bulleted lists, but the search engines like them, too!

While bullets work especially well for PPC landing pages, they also have a place in the SEO realm (provided that each page manages to have at least 250 words of content). Ready to learn more? Give us a call!


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