Archive for May, 2011

Google Recipe View

May 10th, 2011 by Amanda Prince

For those who find the art of cooking slightly daunting, worry no more. One of Google’s latest search tools, Google Recipe View, makes finding the perfect recipe a cinch! Even aces in the kitchen will find it useful because it helps locate a variety of recipes—whether searching for a certain food, group of ingredients or particular holiday fare.

How to Use Google Recipe View

The process is just like any normal Google search, except this time you get to weed out what you don’t want and select exactly what you do.

  1. Start by clicking on “Recipes” on the left side of the Google search page.
  2. Type in what you’re looking for. For example: vegetable soup.
  3. Then the fun starts. Google will give you a list of ingredients that you can opt in or out of so you can decide whether or not you want them in your recipe.
  4. You also have the option of only searching for recipes that take less than 60, 30 or 15 minutes.
  5. On a diet? No biggie! This handy tool lets you narrow your search for recipes less than 500, 300 or 100 calories.

Get Creative

Remember, Google Recipe View is able to search for a wide variety of terms—more than just regular ingredients. If you’re having a get-together, type in ‘party food.’ Hosting for the holidays? Search for Thanksgiving turkey. You can even look up your favorite chef: Bobby Flay steaks tonight!

Thanks to Google Recipe View, cooking just got easier!

3 Easy SEO Tips for Images

May 5th, 2011 by Abby Terlecki

Images can dramatically enhance the layout of your website or blog post. An image grabs your attention and draws you into the text. Not only does a graphic add relevance and aesthetic value to your copy, but it can drive additional traffic through better search engine results.

Just as you optimize copy for the Web, optimize your images by using the following tips:

1. Don’t forget your keywords: Name image files with applicable keywords just as you would for URLs. Include keywords in the image’s caption. The filename and caption should not only describe the image, but it should also reflect what you want to be ranked for. Search engines will crawl these keyword-rich file names and captions to determine their relevancy. (Also, try to keep your images in one directory folder on your website and use common types of files; save photos as JPEGs and illustrations or graphics as GIFs.)

Example: daisy-flower-arrangement.jpg.

2. Take alt text seriously: Alt text (alternative text) is a description of your image that’s inserted into the alt attribute field in the HTML code. The description replaces the image if it doesn’t appear. Alt text increases image search results. Even descriptions as short as one sentence or phrase need to be unique and include keywords.

Example: Low calorie strawberry and banana smoothie recipe

3. Link with anchor text: Using the proper anchor text has a major impact on rankings. Make sure that the linked anchor text uses descriptive keywords that describe the image and copy. Search engines will give your image a better ranking if it’s linked with accurate anchor text.

Example: residential roofing services

3 Ways to Jump on the Blogging Bandwagon!

May 4th, 2011 by Amanda Prince

You can read a blog about pretty much anything on the Internet these days. Even a blog about blogging! With the popularity of Facebook and Twitter, blogs are another social media tool where businesses can reach the public in an open forum for an instant connection.

How do you maximize a blog to its fullest potential? You want to reach customers and offer them a rich source of information that keeps them coming back for more. Remember, people will only read your blog if they find value in it.

Use these 3 tips to enrich your company blog!

1. Express Yourself

The last thing you want to do is bore your reader. Blogs are supposed to be interesting. Pretend you’re having a conversation with your reader when you write. Don’t be careless, they still expect smart writing. Keep the flow natural, even paced and entertaining. Telling stories will keep your readers’ interest and offer reference for your material.

2. Personalize It

Don’t forget the human element. The blog wasn’t written by a robot. Engage your reader with interesting quips, tangible facts or short anecdotes about your company or the topic.

3. Write Smart

You are representing your company, so beef up the grammar and spelling. You may want to have someone proofread your blog entry before you post it. Careless mistakes can hurt your company’s reputation so take care in your writing.

So what are you waiting for? It’s time to jump on the blogging bandwagon!