Archive for November, 2009

Is Your Search Agency Google Adwords Certified?

November 30th, 2009 by Patrick Hare

Lots of individuals and companies claim a proficiency in Pay Per Click (PPC) marketing, and the most common platform used in PPC is Google Adwords. This is because Google is the top search engine, by a wide margin, and its advertising platform lets you run ads for searches on Google, AOL, and many other sites. You can also run “content match” ads on millions of other sites, including big names like Facebook, and have your ad show up in context with topics related to what you sell.

However, in the same way that not every business is BBB certified, not every search agency (or agent) is actually certified by Google. There are two certifications available, one for an individual and one for a company. For an example of a company certification, you can look at our Adwords Certification here. If your company only has one individual qualified, the linked page will show an “individual” logo but then change to “company” when 2 people qualify. Most of the time, a qualified agency will have a direct link from the logo that says “Adwords Qualified Company [or individual]” to the appropriate Google page verifying the company. If the logo does not link to a page on Google, make sure to ask your prospective agency for actual link.

What are the requirements for Adwords Certification? Basically, you have to pay $50, manage a certain amount of money over time in a My Client Center (or MCC, a master Adwords account), and pass a test. To be a certified company, you need at least 2 people who passed the Adwords quiz under the same MCC. The test has all kinds of questions on it, regarding everything from keyword matching to billing. There are even Adwords API developer token questions, for the odd cases where you want to get into the deepest recesses of the Adwords environment and develop your own interface.

The importance of the test is that it demonstrates a certain level of proficiency with Google Adwords and PPC management. We have seen multiple cases where our new clients could have saved thousands (and even tens of thousands) of dollars per month by using a basic PPC setting to weed out bad traffic. Passing an exam is no guarantee of superior results, but having more than one Adwords certified individual will at least indicate that there are experienced people in the PPC department. Another advantage of having a qualified company is that Google gives out $100 promotional coupons for new clients.

Still want to manage your own Google PPC account? Even if you don’t qualify for the exam, you could still learn a good deal by going to the Adwords Learning Center and becoming familiar with all the features of the system. (At the time of this writing, it looks as if the practice quizzes and videos for each section have been removed.) Anyone who is managing an advertising budget of more than a few dollars per day should become well versed in how Adwords works, since a minor improvement to a PPC campaign can create a cost savings in addition to a higher rate of conversion. Improving your PPC proficiency is a great way to squeeze dollars out of flat marketing budgets. Given that Google changes its interface on a regular basis, a little studying may even give you insights into PPC features that your consultant is not yet be familiar with.

Negative Keywords

November 24th, 2009 by Patrick Hare

The first thing any Pay-Per-Click (PPC) campaign should include is a good list of keywords. The second thing it should have is a list of negative keywords. This is because there is a lot of search traffic on engines like Google, Bing, and Yahoo, and not all of it will be profitable for your site’s business model. Briefly stated, Negative Keywords should include things that you don’t sell, won’t do, or won’t make money selling online.

For instance, if you sell Men’s Shoes but not Tennis Shoes, you would use the term “tennis” as a negative. Similarly, if your shoe store did not sell Rockport, Timberland, or Reebok shoes, you would create a list in Google Adwords that might look like:

-rockport
-timberland
-reebok.

The –sign in the list indicates that any instance of that particular word (or phrase) in the search query should keep your ad from showing. Any time you are going after a phrase that may have different meanings to a lot of different people, the use of negative keywords is highly encouraged. Additionally, if there is a large aggregate of low-volume keywords that aren’t relevant to your products and services, you should be adding those into your excluded list as well. Even if you have a low cost-per-click, the use of negative match keywords keeps you from paying for site visitors who aren’t going to convert into sales.

What are some guidelines for using negative keywords? This can be a bit complex, depending on your industry. If you’re selling new products, you might add a negative for “antiques.” If you’re a contractor, you want to add “jobs” as a negative, and probably would slip “DIY” into your list as well. If you’re selling high end goods you would exclude “cheap” but if you’re selling low end stuff, then “premium” might be a negative keyword. If there’s any chance that your products and services overlap with anything on the seedy side of the internet, there is a good chance that your negative keyword list will have a wide range of phrases you wouldn’t be caught using in front of your grandmother.

In many engines, negative keywords can be added at the ad group and the campaign level. It is very important to note that negative keywords should only be added at the campaign level if the negatives are relevant to every single keyword in the campaign. Our PPC specialists have seen many cases where a campaign negative was filtering out traffic that would otherwise have been profitable. This is why it is a good idea to avoid blindly copying campaigns without checking their settings, since what should definitely be negative for one campaign may strangle the lead/sales volume on a campaign that is otherwise very similar.

Where can you get your own list of negative keywords? If you have Google Analytics installed, you can look under Traffic Sources>Keywords to see the words and phrases that are leading people to your site. If you see keywords that are incorrect for one reason or another, and they are less likely to result in sales, then you may want to remove them. Keywords that give you profitable natural search traffic can be very unprofitable in PPC if there is a high volume but a low conversion rate, since the cost of natural traffic is sometimes determined only by the cost of your server bandwidth. If you’re starting from scratch, Google Adwords has a keyword tool that lets you select negative keywords (and positive ones) from a list of recent searches, and import them directly into your Ad Group or Campaign. Likewise, Bing (MSN Adcenter) and Yahoo! Search Marketing also have similar tools for acquiring negative keywords.

The negative keyword filter can turn a bad campaign into a good one in a matter of minutes. It could be costing you several dollars per click to drive poor or irrelevant traffic to your website. This can also be hurting your Google Quality Score, because Google does not want to send visitors to sites that aren’t relevant. Though it seems counterintuitive for Google to turn away wasteful spending, Google’s business model is built on trust in relevant results, so you may get a lower Adwords quality score if you’re not creating a good user experience by excluding bad traffic. Lower quality scores result in higher costs per click and worse positions on the sponsored results, so a good list of negatives can not only improve your ROI for paid traffic, it can also improve your visibility and reduce your CPC. As the economy improves and the paid search market becomes more competitive, a well-tuned PPC campaign will be even more necessary for squeezing the margin out of your online sales.

SEM

November 24th, 2009 by Patrick Hare
Keeping Costs Down While Getting Maximum ROI

Search Engine Marketing (SEM) can be an expensive proposition, whether you’re going for paid advertising (Pay-Per-Click a.k.a “PPC”), Search Engine Optimization (SEO) or both. In some cases, PPC costs of five to twenty dollars per click can price you out of the market. On the SEO side, highly competitive phrases have already been sought out by marketers, and some of the most advanced SEO tactics in the online world are being used to promote and maintain top keyword positions.

Anyone getting into SEM should be aware that there are two main types of player in the search marketing arena:

  • The first is a company or agency who is aiming to make a profit off of SEM, with a separate P&L; (Profit and Loss) model for online marketing efforts. Companies involved in this SEM model range from mom-and-pop affiliates to multinational corporations. A well executed SEM campaign can create profits in the millions of dollars, or just enough to make the monthly mortgage payment. In most cases, companies or agencies who find certain keywords to be unprofitable will stop paying for that word or phrase, or stop trying to optimize it.
  • The second type of SEM player can be the most hazardous to your business model. This is usually a large agency, or a big business, with a huge budget, but little regard for the cost per click. They may have an advertising budget which is focused more on branding than ROI, or they may have a formula that focuses on Lifetime Customer Value, so a loss on the first sale is expected. In many cases, their only directive is to hold the top spot on the sponsored listings, irrespective of the actual cost per click. Sometimes attorneys or Type-A personalities with deep pockets will also insist on always being #1 for a certain term. In some cases you will get multiple bidders for the same set of terms, which will create costs per click as high as $50. Since the average conversion rate is somewhere around 3%, a $50 per click strategy usually is a recipe for bankruptcy. If you’re competing against companies like these, you may have no choice but to seek alternative keywords.

Getting In the Game

How do you compete with established players and big spenders in SEM? First of all, you have to know your keywords. Setting up an SEM campaign usually has a high initial cost because you are going to go after a variety of keywords that don’t pan out, or you will find that your website isn’t converting properly and needs to be modified. No matter how much you try to emulate the business models of established online competitors (who may be doing it wrong themselves), your initial foray into SEM should involve careful observation and measurement. This is generally done by having a keyword list that is highly relevant, ensuring that negative keywords (searches where you don’t want to be seen) are in place, and testing the waters with multiple messages (ads, or “creatives” as you agency will call them). There should be up to a month of testing for most SEM campaigns, since a set of keywords can get a huge conversion rate one day and no conversions the next. Even in simple online retail sales, there is usually a sales cycle between the initial customer click and the purchase, so sometimes it takes several days to build a “pipeline” of interest before you start seeing sales.

The “Free” Search Engine Listings

SEO, which gets lumped into the SEM world, is also an important consideration. Appearing in the “natural” search engine listings can be very cost effective, but the setup and maintenance process can still be very expensive. If you have an established and trustworthy website, you will be better off than if you have a brand new site in a field that has abused the trust of search engines like Google. Search engines value on-page content and links from other websites, which count as endorsements. If other valued, trusted sites online link to yours, then you are likely to get better rankings in the search engines, assuming that your site is properly configured. If your site is not properly configured, or if you haven’t gotten trusted links, an company like Web.com Search Agency can help you. Usually it is best to get professional SEO consulting, since half of SEO involves avoiding the penalties that Bing, Google, and Yahoo have created for sites that abuse the system. Many amateur SEO practitioners unwittingly trigger a penalty by using a tactic that may have been acceptable 6 months ago.

Offline Promotion

One component that often gets ignored in SEM involves offline branding and marketing. As you may have noticed, many large online companies do advertising on radio, television, and in magazines. Ads like these can still play into SEM. When people comment on a commercial for a certain brand, they will also link to the website, which improves the site’s SEO value. The conversion rate on a known site is also higher because it has brand recognition, which is almost impossible to build on a search engine. If you’re selling branded products, and have the manufacturer’s permission to use the branding in your SEO or PPC, then referencing branded keywords is highly recommended.

More Experience = Better ROI

Getting the maximum ROI out of an SEM campaign usually involves a very sharp learning curve for the novice. Often, an “In-House” SEM manager will require the services of an outside agency, or consulting firm, in order to make the best decisions. The advantage of hiring outside help is that you are taking advantage of the agent’s diverse range of SEM knowledge. In almost all cases, the rules for bidding on one set of keywords will apply to another, but an agency will also have experience in building campaigns that get higher quality clicks, and simultaneously filter out the traffic that you don’t want to pay for. Furthermore, agencies often have knowledge of how companies that are similar to yours have made mistakes in the past, and even though SEM consultants are unlikely to share the details of what went wrong (for confidentiality reasons) your campaign is more apt to have safeguards built in that will prevent a similar occurrence.

Bounce Rate

November 24th, 2009 by Lisa Rosenkrantz
Bounce rate, the measurement of how many visitors came to your site and left without taking any action, is one of the most insightful perspectives you can have about your site. The SEO bounce rate metric gives you invaluable information because it’s clear-cut and hard to misunderstand. While your site may get a page view, it’s more important to have the visitor respond the way you want them to. If they don’t instantly see what they want or they feel uncomfortable, they will try somewhere else.

You can determine your bounce rate by using Google Analytics, among the most helpful tools available. The primary reason for using Google Analytics to measure the bounce rate is that it helps you understand where and how to make changes on your website. Armed with this information, you can:

  • Establish which pages are not impressing visitors
  • Make sure your pages are relevant to searches
  • Identify referring sites and which are sending you visitors with high bounce rates

Your next step is to tidy up your website to prepare for higher engagement from visitors and, hopefully, an improved bottom line for your business.

Ways to Improve Bounce Rate:

  • Make sure you have top navigation.
  • Include a clear call to action in the content of the page.
  • Use catchy headlines.
  • Don’t use popups – they’re an annoyance.
  • Decrease your page load time – optimize your images and code to cut out clutter.
  • Present a quality, trustworthy and welcoming image that is relevant to your product or service.
  • Make sure your website is compatible with all browsers.
  • Keep your content up-to-date and make sure it is appropriate for your audience. Use shorter chunks of text with clear headings.
  • Add a search box.
  • Use well-chosen images.
  • Place relevant content above the fold.
  • Simplify and remove unnecessary distractions.
  • Be aware of and clear up any technical issues so users never see error messages.
  • When using forms, keep them short and clear.
  • Make sure your main menu is simple to use.

What is considered a decent bounce rate in analytics? Most experts say it should optimally be under 50%, depending on the type of website you have. It is more acceptable for a blog to have a higher analytics bounce rate than a retailer because there’s no need to go any deeper. Obviously, an e-retailer or a site that aims to have visitors fill out a contact form hope for a low bounce back rate.

Let’s discuss your bounce rate in Google analytics and come up with a campaign to make sure visitors are coming to your site and heeding your call to action! Contact us today at 1-877-RANK321.

Video Search Engine Optimization

November 24th, 2009 by Lisa Rosenkrantz
It’s time to take video seriously as an SEO tool. Savvy marketing professionals and site owners are including video driven content as a means of exposing products and services in a fresh, new way. Optimized videos are now finding their way into natural results in search engines such as Google, Yahoo! and Bing.

If you want to stay competitive and have a better chance of being found in a search, you must keep up with current trends. Video optimization is one solid way of keeping pace – you don’t necessarily need high-level, expensive productions, just short clips that contain useful, relevant information that will create interest and add credibility to your site.

Keep in mind that search engines do not “view” your video, rather they rely on various on-page factors, Meta data within the video file, inbound links and anchor text to determine the content of the video. Here are some helpful tips when considering SEO for video to ensure they will be indexed:

  • Give your video a title that contains long tail keywords.
  • Use video SEO as a portal to other content on your website – put your videos on a site such as YouTube and provide links back to your site.
  • Tag your videos with relevant keywords.
  • Use keywords in the file name and URL for your videos.
  • Provide HTML transcripts of your videos so that they can easily be indexed by search engines.
  • Use a video sitemap that includes keywords in the anchor text links.
  • Add a keyword rich description Meta tag.
  • Set up your videos so that they can be rated by users, as this will affect how they’re ranked in the search engines. This is also a major part of how they can go viral.
  • Use the word “video” in your metadata to increase your chances of being found in a search.
  • Make sure the link text to your videos is search engine friendly AND user friendly. Use keywords; avoid using Click Here as your text.

Once you’ve properly optimized your videos, it’s important to take additional steps to effectively publicize them and make them go viral. In addition to search engine optimization for your videos, make sure you expose them wherever you can – including RSS feeds, social bookmarking sites and embedding within other websites. Additionally, it is always recommended that you include your brand with your logo in your videos.

When you’re ready to implement SEO for videos, give Web.com Search Agency a call at 1-877-RANK321. We are leaders in the search engine optimization arena and can customize a program to meet your marketing needs. We can conduct on-point video SEO optimization as part of your campaign

Keyword Density Analysis

November 24th, 2009 by Lisa Rosenkrantz
What is Keyword Density?
Keyword density is the percentage of time a keyword or keyword phrase appears on a Web page relative to the total number of keywords on the page. It is used as a search engine optimization (SEO) tool and is one of the determining factors in whether a particular Web page is relevant to the keywords it contains. To receive the optimum effect, the SEO keyword density should be balanced, though there are varying perspectives on what the correct balance should be.

How is Keyword Density Calculated?
There are specific formulas that calculate the density of your keyword phrase or keyword usage; however, it’s much more efficient to use one of the many keyword density tools available on the Internet. They are generally free, are instant and offer a variety of related calculations in addition to the simple keyword density analyzer. All you need to do is enter the specified URL and the tool will extract the possible word combinations and list their frequency. It should also cross reference the extracted phrases with the keyword term database and provide you with a report.

What is the Optimal Keyword Density?
While many SEO experts differ on what they consider the ideal keyword density – anywhere from 1% to 7% – it’s more important to be in alignment with the limits of the search engines. Each search engine calculates the keyword density percentage differently; for example, some allow a higher density while Google and Yahoo! consider high percentages as a form of spamming.

Why Bother to Check Keyword Density?
The goal of any SEO practice or measurement is to increase rankings in the search engines. Whatever you do, you must make sure your web pages are relevant and considered trustworthy. Use any tools available, including a keyword density checker. It will help you avoid certain types of spamming such as the overuse of keywords (“keyword stuffing”), which can cause a Web page to be penalized. Checking the keyword density is an effective way to keep tabs on your content to make sure it’s relevant to specific keywords and, most importantly, well-written and compelling for visitors.

The SEO experts at Web.com Search Agency can help you evaluate your Web pages and recommend ways to improve your content and to rank higher in the search engines. Give us a call today at 1-877-RANK321 to learn more.

Site Missing in Google? Use this Checklist!

November 20th, 2009 by Patrick Hare
In the world of SEO, there’s nothing worse than finding out that your site is no longer listed in the search engines. In many cases, you may be missing a whole site, or several pages, because of one or more simple problems that can be resolved fairly quickly. Also, if you have a new site that hasn’t gotten any search engine attention at all, you may want to look and make sure you’re telling the search engine spiders that they’re allowed to come in and take a look around.

Here’s a quick SEO checklist you can use if you find out that your site is no longer listed:
  1. Verify that the site is up and running. A missing website will get taken out of search engine rankings.
  2. Is the site really missing? Do a site: command to find out. Check to see if pages are cached.
  3. Look at your Robots.txt file, if you have one. (A missing Robots file won’t derail your rankings.) If there is a line that only says “Disallow: /”) then you are telling the search engines not to read the site.
  4. Check the source code on your pages for metatags that say “Noindex” or “nofollow,” as these tags may tell the search engine to ignore the page.
  5. Check your root directory to make sure you don’t have an extra homepage named “home” or “index” or “default.” Also check that you don’t have an “index.htm” and an “index.html” competing with each other. A search engine (or any other browser) should only have one choice for a homepage or interior page.
  6. Check for Broken Links by using a Spider Emulator.
  7. Check your server traffic and logs to see if the site was down for any length of time. Every now and then, a site will be down at the same time the search engine comes to visit.
  8. Did you change your directory structure? It may take time for search engines to see it.
  9. Did you change from HTML to ASP, or from PHP to Cold Fusion? Essentially, you have a new site and need to tell Google that it is there.
  10. Did anyone file a DMCA (Digitial Millenium Copyright Request) against you for duplicate content? Normally, someone gets notified when this happens, so check the email address listed on the WHOIS lookup.
  11. Is the site content duplicated elsewhere? If so, the search engine may be listing the original content in lieu of yours.

Google Webmaster Tools also does a great job telling you if there are issues with your site, and even has a handy red flag to tell you if you’re been banned.

One of the top directives in SEO is not to panic, but it is hard not to panic if you can’t find your site on Google, Bing, or Yahoo, especially if the site had good rankings before. If you’ve been using black hat techniques, or got a lot of low value links with the same anchor text, or made a big change to your site, you can vanish from the search engines. If you still don’t know what has happened to your site, an SEO consultant may be in order, since a few hours of consulting time can uncover issues (both obvious and subtle) that can bring your site back from the search engine twilight zone.

Increasing Website Exposure

November 20th, 2009 by SEO Topics
Want to use the Internet to attract more customers and increase your bottom line? You can’t simply implement a website and except to obtain visitors. Putting a plan in motion to gain Internet exposure is your only option. Building a prominent online presence can only be accomplished through a well-strategized search engine marketing campaign. Getting your website to show up as the leader of the pack in search results is an excellent way to drive traffic to your site. Two ways to achieve desired rankings in popular engines like Google, Yahoo! and Bing is through natural, on-page SEO practices or Pay-Per-Click campaigns.

On-Page SEO refers to the important components of your website that the search engine spiders are looking for when they visit your site to determine its ranking. The following is a list of important questions you should ask yourself if you want to impress the spiders and increase Web exposure naturally:

  1. Do you use effective and relevant keywords?
  2. Do you have important keywords in your titles and headings?
  3. Does your site have unique content that is relevant to the page topic?
  4. What kind and how many inbound links is your site receiving?
  5. Is your site credible?
  6. Will visitors benefit from your site?

These are just a few of the ways the spiders judge your website and its ability to rank and gain exposure on the Web. Your site will not skyrocket just because the spiders see your site moving in the right direction, but it will steadily rise to the top as the spiders continue to like what they see.

Pay-Per-Click is a sure-fire way to gain instant web site exposure. When a search is conducted in Google, for example, you get two types of results – natural, as mentioned above, and paid advertisements. Depending on what is being searched, the paid results appear in the top three rankings in the highlighted area or down the right hand column. In order to rank in these positions you must bid on certain keyword search terms. You want to choose keywords that will convert well, be most beneficial to your site and fall within your budget. Google AdWords will often be your best bet in determining which words to choose.

Web.com Search Agency is a leading search engine optimization firm that uses the appropriate strategies required to get website exposure. We will work within your budget and discover the most effective ways to drive relevant traffic to your site. To find out how Web.com Search Agency can help you increase website exposure, call 1-877-RANK-321 or chat with us live.

SEO Content Creation

November 20th, 2009 by SEO Topics
The Art of Writing for the Web: Successful SEO Content Creation

Any successful search engine optimization campaign must include compelling, keyword-rich website writing. The content featured on your site is more important than any design element, especially when your number one priority is increasing traffic to your site. After all, the search engine spiders that visit your site aren’t looking for how attractive your site is, they are concerned about your credibility. The way to establish said credibility and gain high rankings in the engines is through solid web writing.

The following are guidelines for successful SEO copywriting:

  • Categorize Pages – The more clear-cut you get with your page designations the better you look to the search engines. It is best to categorize pages into a well thought out hierarchy, also referred to as siloing. This will allow you to place relevant, important keywords seamlessly into the content.
  • Keyword Selection – When choosing keywords, your objective is to select the ones that are relevant to the page and ones your potential visitors will be most likely searching for. One excellent source for finding the ideal keywords is the Google AdWords Keyword Tool. This will allow you to discover the absolute best keywords for the page. During the selection process, be sure to target keyword phrases as they convert better.
  • Page Length – Search engine spiders like to see content. The more you write, the easier it will be to tie in the targeted keywords and establish credibility in your business sector. A good minimum word count to shoot for during your SEO writing is 250 words per page. This will allow you to include more keywords while keeping your density in check.
  • Keyword Placement – Keywords should be placed sparingly throughout the content. They should never appear forced and should flow smoothly with what you are trying to communicate. When determining the amount of keywords to place in your SEO content writing, a good density level ranges between 3 to 5 percent.

Writing and optimizing website content can be done independently; however, choosing a professional SEO copywriter will guarantee your website content is exactly what it should be. The professional copy editors at Web.com Search Agency possess the know-how to develop well-composed content that will grab your visitors’ attention. From hospitality and retail to medical and legal writing styles, the WSA copy editors have the skills to write for a vast array of clients.

Interested in hiring a professional SEO copy writer to draft compelling content for your site? Contact Web.com Search Agency at 1-877-Rank-321 or chat with us live!

Black Hat SEO

November 20th, 2009 by SEO Topics
The Good, the Bad and the Black Hat Optimization

There are two types of search engine optimization approaches when dealing with website promotion. One is the squeaky-clean White Hat approach, and the other is the diabolical Black Hat approach. Think of it as good versus evil, just like in old western movies when the good guys wore white and, well, the evil guys wore black. In westerns there is one thing you can be certain of – good always prevails over evil, just like White Hat SEO will always prevail over Black Hat SEO.

There are several Black Hat SEO techniques to look out for that will get you penalized or even banned in Google, creating the complete opposite outcome from which you had anticipated. The following are perfect examples of plain ‘ol bad SEO practices:

  1. Keyword Stuffing – When keywords in content are glaringly obvious to the visitor, you can guarantee you have a keyword stuffing problem. Placing keywords sparingly throughout content will always be the best approach to properly optimizing website content. Website copy should never appear spammy, meaning it should never have the same phrase appear again and again to the point where the content reads awkwardly. The measurement for keyword density on a page should fall around 4 percent. So, stuffing as many keywords in as possible is never a good idea.
  2. Hidden Text – This refers to text that is viewable by search engines but not actual visitors. Examples of hidden text include text color matching the background and text that is too small for human eyes to read. Search engines now have built-in algorithms to detect hidden text and once your secret has been discovered, expect penalization to follow.
  3. Cloaking – When a website presents one version of a page to the search engines and a completely different one to visitors, it is referred to as cloaking. A cloaked page shown to the engines will contain numerous keywords that the site wants to be ranked for. This is accomplished by using a program that tells you the IP address of the user. If it is a search engine spider, the cloaked version will appear; if it is a human visitor, the more user-friendly content will appear.
  4. Duplicate Content – It is never okay to have the same content repeated throughout your site or appear on any other websites. You lose credibility with the search engines. Even if you wrote the content and another site stole your work, it is best to change what you have on your site to guarantee your website and its content is deemed trustworthy by the engines.
  5. Link Farms – When a group of websites interlink for the sheer purpose of gaining link popularity in the search engines, the practice is referred to as a link farm. This approach to link building is actually a poor choice. Instead you should seek out unique sites with relevancy.

Web.com Search Agency is familiar with all of the Black Hat SEO tricks and has the knowledge required to take your bad SEO website and transform it into one of the good guys. Our advice for avoiding Black Hat SEO practices is to simply keep it honest. Write original website content that is clear, relevant and attractive. After all, Black Hat SEO is just pain UGLY! This should help to keep your search engine optimization on the up and up.

If you want to recruit the white hat wearing good guys to help you increase your search engine ranking, contact Web.com Search Agency. We would be more than happy to devise the absolute best strategy for your website.