Archive for April, 2008

Google Wants You to Optimize!

April 21st, 2008 by Adrienne Embery-Good

Google wants more relevant, search engine friendly content on websites, Udi Manber VP of Search Quality for Google clearly stated last week.

Glenn Derene of Popular Mechanics posed this question, “Do you find that the content on the Web is evolving to be more search-engine friendly?”

This was Manber’s answer, “It’s hard to say. It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.”

The benefits of Search Engine Optimization (SEO) are lauded in this statement. Properly selected keyword phrases, well-written content and web pages focused on specific topics assist the dominant search engine in indexing websites and providing salient SERPs (Search Engine Results Pages).

Google recognizes they need SEOs like politicians need journalists. Optimized websites ensure Google is serving up relevant, quality results. Their reputation is based on the information they provide and SEOs help website’s define their message, products and services.

This statement may be one small step for Google and one giant leap for SEO-kind. It validates the need for websites to optimize. The admission also demonstrates the search engine is aware of the product they need to provide in order to remain relevant themselves. SEOs make Google look good.