Archive for March, 2006

MSN Reinclusion Info

March 30th, 2006 by Brian H

FYI, MSN reinclusion request info if needed:


Bob Mutch coins “ILQ” – Inbound Link Quality

March 28th, 2006 by Joe Griffin

Written by Bob Mutch

With most SEO experts holding that PR has little or no ranking weight most people are lost as how to rate the value of a directory and which of the odd 1500 directories are the most important to add their site to.

Many of us can rattle of the top 5 or 10 directories but past that most don’t know. We all know that and dmoz are the top. Then zeal,, and ms bsd, but after that opinions really diverge.

I have to admit that I didn’t really know for sure myself until I was asked by the director of CRGP at When he asked me about the value of my super link package I had to tell him that was some thing he wouldn’t be interested in.

That is when I started to rack my head for a good system to rate directories. I needed a system that was simple, that most people could agree on, and that could easily show the value of a directory.

I have put together a system that rates the value of inbound links a directory has. Here is how the points are awarded.

With a submission to getting you on the average 15 links I have given Yahoo 1 point per link (15 points per submission). 1 link from DMOZ gets you 30 points (twice the value of a submission), edu’s I have valued at 1.5 times a dmoz link (45 points) and gov’s 1.5 times a edu link (67 points).

Here is my list of the top 43 directories rated using the Inbound Link Quality (ILQ) system.


The home of this list is can be found at the below link where the values will be updated regularly and number of, dmoz, edu and gov links shown.

Link Reciprocation Article Published by

March 28th, 2006 by Joe Griffin

Article by Joe Griffin published by leading Webmaster resource website –

HTTP Header Checker

March 27th, 2006 by WarrenT

Every great once in awhile I need to see if a client website has working 301 redirects in place.

Here is a website/tool that will check the HTTP of a webpage that is fed when requested.
There are some basic instructions and expalanations on the page:


Link Reciprocation – What’s the Deal?

March 26th, 2006 by Joe Griffin

Link Reciprocation is quite a popular model for building link popularity for a website. There are many different forms of acquiring reciprocal links. Link reciprocation in general is acceptable by the search engines. Unfortunately many link reciprocation strategies are not search engine friendly.

The worst form of link reciprocation involves website service companies that offer subscription-based networking with mass numbers of other Webmasters, all of who are communicating around one and one topic only….link reciprocation.

These fee based subscription models lead to network and farm based link reciprocation….Yes, that right, this is the notorious “link farm” you’ve heard about. This model of reciprocation embodies the very epitome of “link farm.” And here’s another thing; The search engines hate this model. Having witnessed over 1,000 projects come through our door over the last 9 years I can tell you without a doubt that next to “duplicate content,” link farm reciprocation is the #1 reason why websites are filtered, penalized, or even banned.

We’ve never actually used a service link this for any website we’ve ever worked with, but many site owners come to us with these networks in place. When we find that our clients are using these services we immediately pressure them to cease these practices. Sometimes, however, we are simply to late…the damage has already been done. Fortunately we have developed best practices to help clients who have incurred problems in the search engines get their problems corrected. In speaking with many new companies each day I have found that many websites that are penalized incurred these penalties through these link networks (we get a lot of sites asking for our help after they receive a penalty in the search engines).

There are other non-friendly types of link building….we can talk about these at a later date. The thing to know is that link reciprocation in its natural form is totally search engine friendly. There is nothing wrong with linking to your partners, and with having them link back to you. You can also initiate link reciprocation campaigns if you choose your audience wisely and take every precaution to ensure your campaign remains search engine friendly. Most link reciprocation campaigns that involve mass emailing websites are not SE friendly. When in doubt, ask an SEO consultant for advice.

Here’s the point – STAY AWAY from link scheme networks!

Google Datacenters Still Shifting?

March 23rd, 2006 by Joe Griffin

It’s hard to believe that Google has been shifting live datacenters around for the last month(give or take a few days). People all over the country are seeing different results at different times of the day. I hope this calms soon, and settles down with the new real live results.

Cool Tools for SEO and Links

March 23rd, 2006 by Joe Griffin

Here’s a website I found with online SEO tools:

Some Useful Ones from the list: – Link Popularity Tool – Shows the ranking of a keyword on Google and Yahoo/MSN rank, #pages indexed, backlinks, allinanchor rank, domain age, phrase count – Takes a while to run but shows the backlinks and anchor text being used.

Google Banned Tool:

Offered by Brian Hager of Submitawebsite, Inc.

Google’s Re-Inclusion Request

March 23rd, 2006 by Joe Griffin

Here’s the link to Matt Cutt’s blog about Google reinclusion. The blog article also has instructions on how to fill out the forms.

Here’s the Google page Matt says to start with:

I never know when I’m going to need one of these links.

As stated by Warren Taylor

Blog Open

March 12th, 2006 by Joe Griffin

We decided to start a blog to help track and discuss important search engine news, updates, and tips and tricks from industry experts. We hope you enjoy our blog.