In today’s world of interactive marketing services, marketing your business is about more than just online or offline marketing; it’s about how the two avenues work together to increase the bottom line. Print ads must include online Web addresses and social media profile information, while online advertising campaigns must reference all of the different ways people can interact with your business online.
While it may seem complicated at first, the key to a successful integrated marketing campaign is actually quite simple and boils down to one essential element: branding. However you market your business, the key is to keep your branding consistent across all of your marketing channels – both online and offline.
By delivering a consistent message to your customers, no matter how they interact with your business – you’ll build a strong brand and advertising presence. Using the same taglines and color schemes are just a couple of ways that you can maintain this consistency across all of your channels. And the more places you include your branded message – on websites, in traditional media outlets, on website banner advertisements, in paid-search results, on social media sites and other venues – the more likely you are to reach a wider audience.
By telling the same story in different places, it may be easier to connect with customers that you weren’t able to connect with before. For example, you may find that the customer who never opens your e-mail marketing messages may actually prefer interacting with your business on Facebook or Twitter. Or, perhaps someone who heard about your business on the radio would prefer to visit your website rather than call your toll-free telephone number. By delivering your branded message across a variety of marketing channels, and being clear about the different ways people can find your business, you can interact with more potential customers overall.
We’re seeing these types of integrated marketing services work especially well when it comes to online visibility in the search engines, as well as with remarketing. How has integrated marketing worked for your business? Leave us a comment to share your experience!
