Rank Checker

April 30th, 2010 by Jessica Runberg

At the core of any Search Engine Optimization (SEO) campaign is rankings. Everything we do for our clients is designed to increase rankings in the major search engines, including Google, Yahoo! and Bing.

After primary and secondary keywords have been determined for each page, the next step is to take a snapshot of where each page is ranking for those keywords prior to any optimization. This gives us a baseline measurement to share with our clients. Then, once the work begins, we rely on a ranking checker to help us keep track of each keyword’s progress at key points during the campaign.

Although the process could be completed manually, using a keyword rank checker saves time and resources. While we use a sophisticated SEO rank checker in order to give our clients a comprehensive snapshot of how their rankings have improved over time, there are a variety of free online tools that will present you with the basics.

However you decide to monitor your rankings, the most important thing is to keep track of your keywords in the major search engines. The higher up you move in the rankings for important keyword phrases, especially within the first 10 results, the higher your traffic volume will be. In short, rankings matter!

Additionally, using an analytics tracking tool such as Google Analytics can help you dive deeper into the who/what/when/where/why of your website and provide you with valuable information that will help you increase your rankings.

Want to check your rankings? Check out the following free tools:

Web.com Search Agency:


Mike’s Marketing Tools:


SEO Book Rank Checker For Firefox:


Naturally, there are limitations with free reports since they don’t include the requisite professional account management advice that will help your website grow from an SEO perspective. But, it’s a good starting point to see where your website is and where it’s going!


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