While companies have long been practicing interactive marketing, the Internet has allowed the trend to flourish. Thanks to computer programming software, it’s now possible to give online shoppers a personal shopping experience such as customizing a website with a customer’s name or recommending products that they might enjoy. Amazon.com does an especially good job at creating this type of personalized shopping experience for their shoppers by providing individual product recommendations.
Many websites, however, do not have the capability of customizing their website to this degree, nor is it necessary for them to do so. But, that doesn’t mean that there aren’t a million ways you can interact with clients and customize their shopping experience directly on your website or through social media outlets.
Interactive marketing can enable you to make the most of your online business by getting to know your client base on a more personal level. There are many different ways to interact with your customers, but few are as good as social media. By mingling with them in their “natural online habitat,” you can become part of their online social circle. While online interactive marketing is ultimately designed to drive business, your Facebook and Twitter updates should focus on giving your friends and followers value-added content related to your industry.
Whatever method you choose, the goal is to get your audience involved. Try posting a question that you think will get people talking on your website or social media sites (people love to give their opinions) and award the person who gives the most interesting answer a gift certificate for your business. This type of direct interactive marketing is easy to do and can elicit a great response.
Has interactive media marketing worked for your company? Leave us a comment about your experience.
Tags: Interactive Marketing
