What is the Wonder Wheel?
It’s a free tool provided by Google that shows related keywords in a simple graphic. It literally looks like a wheel with spokes and is an especially wonderful tool for those who love visual aids.
What do you use it for?
It is a powerful visual tool for identifying PPC ad group themes for search and content campaigns. It allows you to clearly see the connections between your search term and other related searches, and helps you target your ads more precisely on the Google content network. Since Google places your ad according to themes, using terms that are considered to be related in the Google Wonder Wheel throughout your text, especially in your ad groups, gives you an increased chance of appearing on relevant sites across the network. You can also use the Wonder Wheel to discover common negative keywords that you can use to prevent your ads from being served up when irrelevant searches are made.
It’s just a tool, remember, so you do have to study the groupings and the road they take you on. We recommend you use the wheel in conjunction with the Google keyword tool, etc. It’s a great place to start, though.
Where is it located?
Relatively hidden, you do have to know where to look. Once you’ve entered your search term, select Show options.
A menu will appear to the left of the search results. Select Wonder Wheel.
The Google search Wonder Wheel appears.
Each subgroup has further subgroups for you to explore.
The Wonder Wheel for Google search is a useful tool for working into both your SEO and PPC strategies. Why not enjoy another perspective and possibly have a wildly successful impact on your ROI?
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