You’ve probably heard it a hundred times before: if you have a website for your business, you should have a blog. You’re probably thinking, I know, I know, but I don’t have time…or I don’t know how to get started…or I don’t know what to blog about…the list probably goes on.
What you may not have considered, however, is that the reasons why you should start a blog probably far outnumber the reasons why you’re just too busy to do it right now. Corporate blogging is a great way to help establish yourself as an authority in your industry and it can even help with your SEO efforts! And no – you don’t have to be a “corporation” to have a corporate blog.
Intrigued? Here are our top 5 reasons why you should start a corporate blog:
1. Show You Know Your Stuff. Blogging gives you an opportunity to position yourself as an expert in your field. If you have a website that sells fashionable clothing, use the blog as an opportunity to discuss this season’s trends or comment on what celebrities wore to the latest Hollywood bash. Use your blog to position yourself as an industry expert.
2. Market Your Business. While you shouldn’t use your blog exclusively to market your business (otherwise, nobody will read it!), there’s nothing wrong with the occasional self-promotional blip. If you have something newsworthy to share, such as the launch of a new product, use your blog to spread the word!
3. Keep Your Website Active. Google gives preference to websites that regularly update their pages and add new content. If you wouldn’t otherwise update your site that often, maintaining a blog is a stellar way to keep your site active and eventually increase your rankings.
4. Develop A Dialogue with Your Customers. A blog can be a great outlet to get to know your customers on a more informal basis and engage them in a conversation about your business, industry or other related happenings. Use a blog to give your company an extra boost of personality.
5. Rank for Specific Keyword Phrases. Is there a certain keyword phrase that you want to rank for? Writing a blog post that is optimized for that keyword phrase can help you build a portfolio of optimized Web pages, while also increasing traffic to your site. It can be a great way to go after some longer-tail traffic!
So, no more excuses. If you want to have a successful corporate blog, it’s time to get started. If you need some help, give us call!
Tags: Corporate Blog
