Link Juice

February 12th, 2010 by Lisa Rosenkrantz

What is Link Juice?
It is a search engine optimization (SEO) “slang” term that has gone viral in recent years. Specifically, the link juice definition refers to how much benefit a link passes on or the quality of inbound links a website has. This influences a website’s ranking in the search engines. In Google, PageRank is approximately the same concept as link juice.

Why do you need to worry about link juice?
The most important goal relative to search and SEO is to have your site rank highly in the search engines, preferably in the top 10 results, for your keywords. The more quality links you have, the greater your visibility, the higher your web page rankings become and the more potential traffic you’ll get.

What makes a link juicier?
A link is considered to pass more link juice if the page from which it originates: contains relevant content to where it points, is indexed by the search engines, has a low number of links, has a good amount of authority and has a lot of link juice pointing to it.

In addition, the link itself should not have a nofollow attribute added to it, should not be a paid link and should absolutely contain anchor text that is relevant to the page it points to.

Links that do not have the above characteristics can still help a site, but they just won’t have as much link juice or be quite as beneficial.

Do all links pass juice?
Not necessarily. Keep in mind that not all links are useful to a website, so you shouldn’t go around linking your website to every other website you see. It would be better to create links only with those websites that are related to yours in order to target the appropriate audience. Also, Google does a lot of filtering, so a link’s power is never actually a given.

What are some good sources of SEO link juice?
You can get link juice from a variety of sources. You can generate much of it yourself by submitting to red-hot social networking sites like Facebook and Twitter or to social media sites like Digg and Reddit. Even though these sources are nofollowed, you can generate buzz that generates links and link juice from other websites.

There’s a lot to know when it comes to website link juice, so it’s best to get the help of a professional SEO firm like Web.com Search Agency to help you achieve the best results. Call us at 1-877-Rank321.

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