Search Engine Indexing

January 18th, 2010 by Megan Homan

Every website owner wants their site to be indexed in the search engines. Why? Because the whole point of a website is to reach your desired audience, and the only way to do so is by getting found in the search engines. This is accomplished through search engine indexing and help from professional SEO strategists

What is Search Engine Indexing?

When a search engine spider visits a website, it enters through the homepage and then spends time going through your content and visiting the links throughout your site to gather information. As the spider visits each page, it makes note of the page’s theme and what it potentially has to offer its non-robot visitors. After it leaves your site, it stores all the information and makes a record of it, so to speak. The web indexing is then complete and information about your site is computed. Then, when somebody searches a key phrase associated with your site, your page will appear in the search results as a resource.

How to Get Indexed

One way to index your website is through the submission of an XML site map. This allows you to put all that your site has to offer right in front of the web crawler telling it, “Hey, here are all of my web pages you should be indexing.” An XML site map isn’t too difficult to configure. Any web developer can pull one together and easily submit it for website indexing.

Of course, you don’t have to submit an XML site map, but almost any SEO professional will recommend that you do. Some professionals, however, believe that if you have a search engine friendly site, that will do the trick, which in theory is true. Using a sitemap simply helps to ensure no page gets overlooked.

Once Your Site is Indexed

Search engine indexing isn’t hard to accomplish, but getting your web page to rank high in the search results is. When a search engine spider crawls your site, it is looking for numerous factors about your site to determine if it is worth moving to the top. It is checking for characteristics like how well your content is developed and the number of links pointing at your site. These, among many others, are important aspects of SEO that an experienced strategist at Web.com Search Agency will be more than happy to help you with. The only way to get ahead in the search engines is by incorporating solid SEO practices into your website.

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