Relevant keywords are the backbone of search engine optimization. Think about it: If you’re searching for “red sweaters” and somehow you land on a site selling “chocolate candies,” you’re going to bounce out of that website lighting fast.
Irrelevant keywords make for high bounce rates and poor conversions. That’s why keyword relevance is the name of the game when it comes to SEO. The keywords chosen for optimization on each page should be highly targeted and specific to the products/services/information featured on that page.
If you’re building a page or website from scratch, this is a great time to not only think about the keywords you want to target, but also how you want to set up your website. Think in terms of clear and defined categories that have like-products on the page. A jewelry website, for example, might break up categories and separate Web pages by gemstone such as emerald jewelry, ruby jewelry, diamond jewelry and so on. However you approach it, these are the type of keyword “themes” for which you want to optimize.
Just as you wouldn’t put all of your products on one page, you don’t want to have too many different keyword themes on a given page. Relevant keywords and keyword phrases that accurately describe the page and product category are the way to go. Oftentimes, if your SEO company has made good keyword theming choices, you’ll hardly even notice the keywords sprinkled throughout the on-page optimization because it will blend in seamlessly with your products and services!
Keyword relevance in SEO can greatly reduce your bounce rate and increase your site conversions. It’s all in the art of optimizing your website for the products/services/information people are searching for and then delivering on your promises with relevant Web pages. If you want to sell “red sweaters,” go right on ahead; just don’t optimize for “chocolate candies!”
How relevant are your keywords? Give us a call at 1-877-Rank-321 for a complimentary analysis of your website’s SEO effectiveness.
Tags: Keyword Relevancy
