Most people think the only way to get found in the search engines is through a properly optimized site in the organic results or through paid search campaigns, but those are not your only options. If you are particularly concerned with reaching your local Google search audience, Google Maps is a service that will allow you to gain online recognition without having to spend a lot of time on website optimization or pay-per-click strategies.
When a Google local search is conducted for “dentist in Denver”, for example, it will reveal a list of local dentists above the organic searches in the Google Maps section, but will only showcase those dentists who are registered with Google Maps. To appear in this section you must have a profile created in the Google Local Business Center. This service is ideal for business owners who strictly want to be found within their community.
Google Maps is similar to your trusty ol’ phone book (remember it?) except it offers searchers so much more than an address and telephone number. It displays a map with the location pinpointed, a clickable web address and more depending on the information you choose to share in your Google local profile.
Google Maps follows its own unique algorithm that is different from the organic search algorithm. It is based on the amount of information in your Google Local Business profile. Profiles with more information, including pictures, coupons and video, can generally do better than those with less information. It also factors in the physical location of your business relative to where the search is coming from. The name of your business is another determinant. Businesses can generally rank better if the keywords in their name are the keywords for which people are searching. References to your site from other websites will also impact your rankings. These references simply need to list your business name and address – no link is necessary. Google Maps also considers reviews with comments that are received directly, as well as those appearing on several partner sites. The more reviews your business receives the better.
Web.com Search Agency can make sure you receive recognition in the local search results. Our local optimization service addresses the unique elements of the Google Maps algorithm to give your site the ability to rank well in Maps listings – maximizing your website exposure. We welcome you to call 1-877-726-5321 and ask our experienced SEO strategists how Web.com Search Agency’s Local Search program can make a difference to your bottom line.
