Nobody likes to be stuck in traffic; however, when it comes to the Web, traffic is not such a bad thing.

In fact, Web traffic is actually highly desirable. Traffic is a measure of how many people query a given keyword or visit a website. It’s the number of unique visitors that a Web page or keyword receives.

In the keyword research phase of search engine optimization (SEO), the amount of traffic a keyword receives is of critical importance. The Google Adwords Traffic Estimator and the Google Adwords Keyword Tool are among the best free and reliable estimator tools available. Both of these tools will allow you to predict a keyword’s performance before starting a campaign.

Although designed to assist with PPC performance, these tools are also excellent for selecting keywords to target in SEO campaigns. For example, if only a handful of people type a given keyword phrase into the search engines, it’s probably not worth your optimization efforts, but keywords with hundreds or thousands of searches each month may be worthy of consideration.

When selecting keywords, your industry and personal website statistics will play an important role in deciding how many high-traffic keywords you should target. While high-traffic doesn’t always mean high-competition, these two factors tend to go hand-in-hand more often than not. An experienced SEO firm such as Web.com Search Agency can help you determine the right mix of keywords that will bring the desired volume and type of traffic to your website to drive sales.

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