In the land of search engines, there are many different linking strategies that can help boost your search engine rankings. From inbound to outbound links and custom links to directory links, there is a link to help you do just about anything.

Out of all of the linking strategies, there is one type of link that can help you increase your rankings without costing you a dime: the internal link.

Internal link building is the process of linking to pages within your own site. For example, you may choose to link to one of your interior pages from your homepage or from one interior page to another.

The internal page link can help clarify what pages should be ranking for which keywords. For example, a link from your homepage pointing to an interior page with the anchor text “beauty products” tells the search engines that the linked page is about beauty products. It’s critical that you carefully consider what anchor text you use, as this is what gives the page the boost.

Many websites simply use the words “click here” to reference other pages. This description doesn’t tell the search engines anything useful about your keywords. But the use of descriptive anchor text in the form of keywords you already have on your pages can help clarify what is what in terms of your keyword strategy.

We’ve seen a lot of websites that have taken their internal link structure to the extreme and have pages upon pages filled with internal links. Although a select few internal links can sometimes give rankings a small boost, this strategy fails when overdone. The key, as with any search engine optimization effort, is to have the links look natural – and there’s certainly nothing natural about a page filled with links!

Want to learn more? Contact Web.com Search Agency at 1-877-Rank-321 to learn how we can enhance your website’s search engine rankings.