Just as Hansel and Gretel left breadcrumbs to follow their trail on their big adventure, website breadcrumbs allow you to see where you came from, and how to get back there. It’s the leading navigation method for most websites. Whether displaced vertically or horizontally (or both), a breadcrumb script usually looks like this:
Home page > Category Page > Subcategory page
A shoe retailer might have the following breadcrumb structure:
Shoes (Homepage) > Women’s Shoes > High Heels > Black Pumps
Here, women’s shoes is a main category page and high heels and black pumps act as subcategories. A bread crumb menu is dynamic in that what you see depends on what you’ve clicked on. If you had clicked on athletic shoes instead of high heels, a different set of options would have revealed itself that would not include black pumps.
The key to creating effective and user-friendly breadcrumb navigation is to list your main category and subcategory pages in a clean, concise and intuitive format. While it may be tempting to list all of your subcategories and sub-subcategories on your homepage, it’s actually easier for the consumer to shop by category and then dive deeper into your site’s navigational structure as they further define what they’re looking for.
Want to learn more about site navigation and how you can make it easier for your customers to use and ultimately buy from your website? Contact Web.com Search Agency at 1-877-Rank-321 to learn more!
Tags: Bread Crumb Navigation
