If you’re competitive and want to see how your website compares to others like it, it’s a good idea to understand the concept of Google PageRank. This SEO page rank calculation communicates an individual Web page’s relative importance and is determined by a page rank algorithm that is based on the quantity and quality of backlinks to that page. The page ranking can also relate to the probability of a searcher ending up on that page and the path they took to get there. In all, there are more than 500 million variables and 2 billion terms taken into consideration.

Page Rank in Google is, in effect, a voting system with quality backlinks earning votes. Pages that get more votes get a higher score and Google considers them more valuable. Every page on your website has its own rank with a possible score from 0-10, and you can view any page’s rank directly from the Google Toolbar (currently on PCs only).
There is movement over time and it doesn’t take many steps for a page to move from a score of 0-1 or 1-2; however, to move up even higher, more steps are required, making it a more difficult and complicated level to achieve. It’s quite impressive to have a PR of 7 or higher! In terms of Search Engine Optimization (SEO), the higher the Google page ranking the more trustworthy the page and overall site becomes.

It is important to note that not all inbound links are created equal (in the “eyes” of Google). Links that are closely related to your pages will have more impact on their voting power. Also, the PageRank of the inbound link determines its clout and affects the page to which it’s linking.

The content on your pages doesn’t directly impact your page rank; however, if they include interesting and informative information, they will naturally attract links. New links affect your online page rank.

To learn more about search engine page rank and how to make sure you’re where you need to be, give Web.com Search Agency a call at 1-877-RANK321.