One of our biggest reputation management questions involves the removal of Ripoff Reports from search results. Since the RipoffReport.com site is famous for never removing reports the most common method for dealing with them involves pushing the report off the first page of search results.
First of all, there are quite a few businesses that legitimately belong on RipOffReport. However, many people who run afoul of the RipOffReport know that they aren’t running a bad business. There will always be customers who are unsatisfied, no matter what the circumstance. A fraction of these customers will post information about you and your site to every forum and directory on the internet. Sometimes, they will even post about the wrong person or company altogether. Sadly, RipOffReport is forever, so no matter how untrue the accusation is, it can’t be taken down. If you try to defend yourself on the report, you will add freshness to the site and may improve its rankings.
What’s the solution? Search engine reputation management services offer several different ways to mitigate the appearance of a Ripoff report. The usual way involves the “accentuate the positive” approach. We can increase relevance for sites that have positive things to say about your site, business, or person. You can do some of this yourself by soliciting testimonials on other websites that mention you or your business. It is also possible to create favorable PR that gets better rankings online for you and your services. Web.com search agency has a variety of ways to push negative publicity like the Ripoff Report onto a secondary page of results, so people don’t get the wrong idea about your site before they even see it. As a final tip, if you talk to any agency that promises to “remove” the report altogether, make sure to get the guarantee in writing, and don’t pay them until the report is gone.
Tags: reputation management, search engine reputation management, search engine reputaton
Don't rip people off.