Think Again About Content

With all the hubbub about links that's been written in the SEO world lately, I thought it would be a good idea to give some attention to that other critical element of SEO . . . content.

Take a step back and try to figure out what's going on with links you might realize that content is soon to be a very important element. Currently, Google has given a lot of weight to link popularity - more so than content. But we may be much closer to evening the scales. Google's working hard to define what a quality link is. As they try to find ways to refine their ability to index and qualify links it's not a leap to assume that they will soon re-evaluate how to identify quality content. After all, it's much easier to index and qualify good content rather than try to make sense of the world wide web's link network.

Having a website with good content is more than just important for search engines. Internet users (read customers) use and return to websites that are informative and helpful. Good content helps conversion rates. Informative text can reduce the need for a customer to pick up the phone and call customer service. Bottom line - content is good for a business.

And with a few changes to Google's algorithm, content could soon be very good business.