Brand reputation can be destroyed by the likes of several online companies in the business of reporting consumer complaints about your brand. Public companies may also be discredited online by old articles showing up under a search for your company’s name. Often times these articles can continue to remind your audience about prior corporate mishaps, or remind investors about poor historical earnings. This can hurt your stock, your image, and your bottom line.
So the question is, how can these sites be removed? Here’s the answer: They can’t. Your only option is to outrank these sites therefore pushing these sites down. This can be done through microsites, press releases, and content about your business on other popular sites. This process is generally referred to as brand management or more specifically “search engine reputation management“. The Internet is like one big viral marketing playground. Your reputation is at stake – good public relations for the web is just as important as good public relations in the traditional world. Don’t let your brand be tarnished by other website ranking for your name on the first page of the search engines.
Call us now at 480-949-1810, and let us help you manage your brand’s image through the search engines. We can show you several examples of our success with search engine reputation management. Or, fill out the form here: search engine reputation management quote
After this blog entry I got a call from a major art dealer with this same issue. Last week we signed up a large national dating agency to assist with the Search Engine Reputation Management.