Pitfalls of Mass Article Distribution

This discusses putting emphasis on a quality article submitted to specific quality sites rather than submitting a 'so-so' article to 1000's of sites:
http://www.site-reference.com/articles/Internet-Marketing/The-Misunderstood-Marketing-Method.html

Overview:

You won't be able to write a great article in a day. Research will be required. Take the time to make an an article of journalistic quality.

Don't advertise your website in the article. What is missing is you could place a small blurb about yourself at the bottom which includes your website address.

Only submit to quality online publications. Articles in these publications get linked to. If the publication doesn't like the article, ask what they do like.